Responsibilities

• Lead strategy, delivery, and performance of channel activation for thought leadership programs through direct individual contribution and influence
• Design and evolve scalable program frameworks, best practices, processes, engagement models, and measurement approaches
• Drive cross-functional alignment for marketing channel activation strategies across Research Marketing (Audience, Global Campaigns, Lifecycle, and Digital Ops), Global Communications, and Research Networks
• Provide mentorship and guidance to Managers and Senior Managers, offering direction, coaching, and quality oversight
• Report into the VP of Demand & Lifecycle Marketing
• Deliver activated A&G thought leadership programs that increase visibility, reach, and influence
• Drive engagement with institutional decision-makers and growth in engaged audiences and contacts
• Ensure consistent brand voice, messaging, and positioning across campaigns

Requirements

• Deep experience in campaign, content, or demand generation marketing
• Proven ability to design scalable programs, frameworks, and measurement approaches
• Strong experience operating in complex, matrixed environments
• Excellent stakeholder leadership and ability to influence without authority
• Strong commercial, martech, and performance measurement fluency

Benefits

• We promote a healthy work/life balance across the organisation.
• We offer numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.