Responsibilities

• Translate global brand and proposition strategy into locally relevant, growth-driving execution, ensuring our brand platform is embedded consistently across all customer touchpoints.
• Own the end-to-end development and delivery of integrated campaigns from brief to launch, balancing short-term commercial needs with long-term brand building.
• Lead and challenge creative agency partners to produce standout, distinctive work, acting as the internal champion for courageous, high-quality creative across every brief, review, and execution.
• Drive strong go-to-market execution for key product and proposition launches, ensuring cohesive and impactful delivery across all brand touchpoints.
• Set clear campaign objectives and partner with Data Science and Insights to embed robust measurement, testing, and optimisation from the outset.
• Own UK brand tracking, translating insight into clear action and continuously improving campaign effectiveness and return on investment.
• Manage the UK brand budget with strong financial discipline, maintaining high standards across briefing, creative appraisal, and execution governance.
• Line manage and coach junior members of the team, building a culture of high standards, considered risk-taking, and test-and-learn marketing.

Requirements

• Significant experience in brand marketing within a consumer-facing business, with a proven track record of delivering campaigns that are creatively distinctive and commercially effective.
• Strong creative judgment, with the ability to recognise genuinely great work and articulate clearly what makes it land.
• A clear, confident point of view on brand, and the ability to champion that perspective while bringing others on the journey with you.
• Strong commercial acumen, with a solid understanding of how brand investment translates into measurable business growth.
• Experience leading and challenging creative agencies to produce their most distinctive and impactful work.
• A collaborative and influential working style, with the ability to build strong relationships and align stakeholders across teams and at all levels of seniority.
• Comfort working with data, measurement frameworks, and performance analysis, with the ability to turn insight into clear, actionable decisions.
• Ideally, experience line managing or mentoring junior team members, and a genuine commitment to supporting others' development.

Benefits

• Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits.