Responsibilities

• Technical oversight & guidance
• • Support the design and evolution of marketing technology solutions across Salesforce Marketing Cloud and Sales Cloud, providing recommendations on best practices and implementation approaches.
• • Provide functional and technical expertise to internal teams and agency partners to support successful delivery of marketing initiatives.
• • Review solution designs, configurations, integrations, and campaign implementations to ensure they align with business requirements and established standards.
• • Support the evaluation of agency proposals, estimates, and implementation approaches, identifying risks and recommendations for consideration.
• • Support the development and documentation of integration and data-flow standards between Marketing Cloud, Sales Cloud, and connected upstream/downstream systems, and review implementations against them.
• • Support campaign reporting strategy and help drive consistent performance measurement across marketing programs — defining how mark eting performance is measured and facilitating consistent, accurate reporting for internal teams, leadership, and agencies.
• Management & coordination
• • Support coordination across internal teams and external agencies to ensure projects are delivered on time and meet business requirements.
• • Partner with agency and vendor teams to coordinate deliverables, track progress, and support successful execution of marketing initiatives.

Requirements

• Must Have Technical/Functional Skills
• • 4-7 years of experience working with Salesforce Marketing Cloud, CRM platforms. Experience supporting campaign execution, platform optimization, integrations, and reporting is required.
• • Strong working knowledge of Sales Cloud and how it integrates with Marketing Cloud (data synchronization and shared data models).
• • Strong functional and technical understanding of Salesforce Marketing Cloud, including data management, journeys, audience segmentation, and reporting capabilities.
• • Experience designing subscriber/contact data structures, preference centers, and consent/opt-out management.
• • Ability to review technical estimates and implementation approaches and identify potential risks, dependencies, and opportunities.
• • Experience supporting campaign reporting and performance measurement, with the ability to facilitate consistent, accurate performance measurement (familiarity with BI/reporting tools such as Tableau is a plus).
• • Strong project coordination and stakeholder management skills with experience working across Marketing, IT, Compliance, and external vendors.
• • Experience working within regulated environments and supporting compliance, privacy, and governance requirements (e.g., HIPAA/PHI, consent, CAN-SPAM/CASL, data retention).
• • Salesforce certifications: Marketing Cloud Consultant, Marketing Cloud Administrator, and/or Sales Cloud Consultant.