Responsibilities

• Lead the development and execution of marketing tactics and integrated advertising campaigns
• Analyze customer needs to define messaging architecture and competitive positioning
• Plan and manage project scope, resources, timelines, and creative development processes
• Develop, implement, and evaluate interactive advertising and e-commerce programs
• Oversee campaign performance, analyze results, and optimize effectiveness
• Implement and drive channel marketing programs, including partner engagement initiatives
• Define, maintain, and grow VAR (Value-Added Reseller) programs, agreements, and partnerships
• Develop and implement strategic marketing policies, objectives, and go-to-market plans
• Monitor market trends and adjust strategies to remain competitive
• Execute strategic customer acquisition programs, including direct marketing initiatives

Requirements

• Bachelor’s degree (or equivalent combination of education and relevant experience)
• Minimum 5 years of functional experience, including at least 3 years in a specialized role
• Demonstrated ability to make significant contributions to processes, systems, and outcomes

Preferred

• Experience mentoring or guiding junior team members

Benefits

• Healthcare benefits
• Paid time off
• Parental leave
• 401(k) plan and company match
• Short-term and long-term disability coverage
• Basic life insurance
• Wellbeing benefits