Responsibilities

• Virtual Channel Strategy: Architect the strategy and operational framework for the firm’s virtual programming, ensuring webinars and digital events deliver elite, high-engagement client experiences.
• Virtual Platform Ownership: Act as the lead business owner for virtual event technologies (e.g., Zoom, CVent), managing platform configurations, vendor relationships, and feature roadmaps.
• Resource Management: Manage onshore production leads and offshore support teams to coordinate high-volume virtual events and on-demand content libraries.
• Production Quality & Standards: Responsible for the "production value" of the channel, implementing rigorous quality standards for broadcast delivery, speaker preparation, and digital environment design.
• Integrated Journey Mapping: Support client journeys by ensuring virtual events are logically connected to pre-event demand generation and post-event nurture sequences within the MAP and web.
• Engagement Analytics: Lead the data strategy for virtual engagement, capturing and analyzing attendee behavior (polls, questions, dwell time) to provide actionable insights to CD and practice leads.
• MCD Partnership: Work closely MCD to design hybrid experiences that bridge the gap between campaigns, in-person activations and digital reach.
• Tech & Roadmap Alignment: Collaborate with the Tech vertical beyond MCD to integrate virtual event data into the firm’s central data lake and future-state client intelligence platforms.
• Scalable Playbook Development: Define and deploy repeatable "virtual playbooks" that enable practices to launch high-quality digital programs with speed and consistency.
• People Leader:

Requirements

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required
• 7+ years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function), with 2+ years of exempt/management experience in relevant roles
• Ability to work more independently, demonstrate escalating ownership and mastery of assigned area, exhibit strength in the areas below, become a resource and mentor to others
• Familiarity with event management systems and video conferencing technologies
• Hands-on event coordination and/or admin experience (including management of stakeholders and event moderators/panelists)
• Live event management experience (including troubleshooting, audience engagement and polling)

Preferred

• Bachelor’s degree
• Supervisory experience
• Prior legal industry or professional services experience

Benefits

• Cooley offers a comprehensive benefits package including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off (“PTO”) and 10 paid holidays each year. We provide generous parental leave and fertility benefits.