Responsibilities

• Support the execution of integrated marketing campaigns across digital and offline channels, including email, web, social, events, paid media, and sales enablement
• Partner with Integrated Marketing, Sales, and Audience teams to coordinate campaign timelines, deliverables, and go-to-market plans
• Assist in developing campaign briefs, messaging, and assets aligned with target audiences and commercial priorities
• Coordinate with internal stakeholders and external vendors to ensure campaigns are delivered on time and meet quality and compliance standards
• Help manage campaign assets and ensure proper distribution across channels (e.g., sales materials, email content, landing pages)
• Track and report on campaign performance, including engagement, lead generation, and pipeline contribution
• Work with digital and ops teams to monitor campaign metrics and identify opportunities for optimization
• Support field marketing initiatives such as trade shows, webinars, and provider-facing events
• Maintain campaign documentation, calendars, and workflows to ensure visibility and alignment across teams
• Contribute to testing and experimentation efforts to improve campaign performance over time