Responsibilities

• Write, manage and schedule Mailchimp newsletters and automated campaigns
• Proficiency in English language with excellent communication skills for internal collaboration and external outreach
• Manage and optimise paid advertising across Meta, Google, LinkedIn and other relevant platforms
• Write, manage and schedule social media content
• Research, plan and direct photo and video shoots
• Create basic graphic layouts, carry out basic photo editing and prepare assets for export
• Create and publish Journal content on the website , with a focus on SEO
• Produce monthly reports covering customer acquisition, retention and churn
• Monitor and report on ROI and ROAS from marketing and advertising campaigns
• Plan and coordinate new cake launches with the NPD and Sales teams

Requirements

• Excellent time management and organisational skills , with the ability to manage multiple projects and deadlines
• A creative and curious mindset , with strong research skills
• A good understanding of Shopify , including the ability to learn and make use of apps and affiliate plugins
• A good understanding of marketing principles , including social media, email/direct marketing, paid advertising and print
• A willingness to learn new skills and undertake relevant training or courses
• A good eye for design and visual communication
• Confidence using, and willingness to learn, a range of design, marketing and digital software
• A good level of file management and organisation , particularly using Google Drive and Apple OS
• A commercially minded approach, with an interest in understanding what works, measuring results and improving performance
• Strong written and verbal communication skills

Benefits

• Casual dress
• Free parking
• On-site parking
• Cycle to Work Scheme