Responsibilities

• A minimum of 2 years of experience in digital marketing.
• Strong understanding of digital marketing channels and strategies, with proven success in driving brand awareness
• Must have experience with SEO, SEO/SEM, and analytics tools.
• Support in executing comprehensive digital marketing campaigns across various channels (SEO, SEM, social media, display advertising).
• Identify target audiences and create buyer personas.
• Perform regular site audits using tools like SEMrush, Screaming Frog, or Google Search Console to identify technical issues. Address issues like broken links, duplicate content, missing meta tags, and crawl errors.
• Experience creating and optimizing landing pages to improve lead generation, conversion rates, and campaign performance.
• Good understanding of technical SEO, including XML sitemaps, robots.txt, structured data/schema markup, indexing, crawlability, and page speed.
• Implement SEO best practices to boost organic traffic by optimizing website structure, metadata, content, titles, headings, meta descriptions, alt texts, internal linking, navigation, and site speed for search engines, target keywords, user experience, and search engine rankings. Update and refresh older content to maintain relevance and rankings, and monitor traffic trends to refine strategies based on performance data.
• Track KPIs such as traffic, engagement, conversion rates, and revenue. Track and analyze website traffic using tools like Google Analytics. Use Google Analytics, SEMrush, or other analytics tools to monitor traffic sources, user behavior, and engagement.

Requirements

• A minimum of 2 years of experience in digital marketing.
• Must have experience with SEO, SEO/SEM, and analytics tools.

Preferred

• Knowledge of Salesforce and its ecosystem, demonstrating the ability to effectively communicate its value proposition.
• Creative thinker with strong analytical skills, capable of developing innovative marketing solutions to meet business challenges.
• Help creating engaging content that highlights our Salesforce consulting services and solutions, demonstrating thought leadership and industry expertise.
• Identify gaps in your strategies compared to competitors.
• Previous experience working with an IT consulting company or Salesforce consulting company. Specific Salesforce consulting experience would be advantageous but not mandatory.
• Experience generating leads from marketing campaigns, researching, planning, prospecting, and building new business pipeline through inbound and outbound marketing efforts.
• Manage the company WordPress website, online collaboration activities, YouTube, LinkedIn, and social media campaigns to generate leads and new business opportunities.
• Track, analyse and report the success of those campaigns and events.
• Proven track record of achieving marketing metrics and consistent achievement of year-over-year quota attainment.
• Partner with core sellers to identify and source net new pipeline, research lines of business and personas, and empower the sales team with marketing content and campaigns that help drive sales.

Benefits

• Work from Home – 100% remote role.
• Work from Anywhere – freedom to work remotely from anywhere.
• Fully Flexible Working Hours – work when you are most productive; results matter more than fixed schedules.
• Career Growth & Fast-Track Promotion – clear and fast progression opportunities for ambitious and hard-working team members.
• Accelerated Growth + Performance Incentives – strong performers are rewarded with fast upward progression and performance-based incentives.
• Professional Development – training, mentorship, and exposure to modern technologies including WordPress, Salesforce, AI/ML, cloud platforms, and enterprise software.
• Innovative Projects – work on advanced products including AI platforms, Salesforce apps, messaging systems, payment applications, and cloud-hosted services.
• Global Collaboration – work with an international, diverse, and supportive team.
• Freedom to Innovate – opportunity to experiment with new tools, frameworks, and ideas.
• Long-Term Career Opportunity – grow with Application House as we build next-generation software products and platforms.