Responsibilities

• Marketing & Growth Strategy
• Develop and execute marketing and brand strategies across multiple businesses
• Translate business goals into campaigns that generate awareness, qualified leads, appointments, enrollments, and customers
• Develop campaign concepts, messaging, positioning, offers, and calls-to-action
• Track and optimize performance based on meaningful business results—not simply likes and impressions
• Brand & Creative Direction
• Create and strengthen distinctive brand identities across multiple companies
• Develop or direct high-quality graphics, advertisements, campaign creative, and digital assets
• Maintain consistency in brand voice, messaging, aesthetics, and visual presentation
• Bring a sophisticated understanding of design and what makes brands current, credible, and compelling

Requirements

• 4+ years of demonstrated experience in marketing strategy, brand strategy, digital marketing, social media, creative strategy, or a related discipline — or an exceptional portfolio demonstrating comparable expertise
• Proven ability to create campaigns that produce measurable engagement, qualified leads, customer/client acquisition, or revenue growth
• Strong graphic design, visual branding, and aesthetic skills — required
• Advanced proficiency with Canva, Adobe Creative Suite, or comparable professional creative tools
• Demonstrated experience using AI tools in real-world marketing and creative workflows
• Strong understanding of digital marketing, social media, content strategy, audience development, and lead generation
• Deep knowledge of current social platforms, short-form video, digital trends, and evolving audience behavior
• Ability to develop brand positioning, messaging, campaign concepts, and creative direction
• Strong portfolio demonstrating both strategic thinking and creative execution
• Ability to independently manage multiple brands, campaigns, priorities, and deadlines