Responsibilities

• Conceptualize and develop original visual solutions that support institutional marketing strategy, enrollment goals, and audience engagement.
• Lead creative direction and visual execution for integrated marketing campaigns and high-visibility institutional initiatives.
• Exercise independent judgment in the interpretation and application of University brand standards, visual identity, typography, layout, and storytelling approaches.
• Design and oversee the development of marketing and communications materials across digital, print, web, social media, advertising, and recruitment platforms.
• Collaborate with Marketing and Communications leadership to translate strategic priorities into compelling creative concepts and audience-focused messaging.
• Help define, evolve, and maintain the University’s visual identity, design systems, and brand consistency across channels and audiences.
• Evaluate creative effectiveness and recommend design approaches that strengthen engagement, user experience, and campaign performance.
• Manage multiple concurrent creative projects in a fast-paced environment while maintaining high standards for quality, innovation, and timeliness.
• Provide creative guidance and coordination with internal collaborators and external vendors to ensure alignment with institutional objectives and brand standards.

Preferred

• Preferred experience with photography and media production, including capturing and editing visual content to support marketing, brand, social media, and recruitment initiatives.