Responsibilities

• Own the end-to-end delivery of CRM campaigns, from briefing and audience planning through to deployment, optimisation and reporting.
• Create and manage automated customer journeys, lifecycle programmes and triggered communications.
• Build dynamic audience segmentations using customer data, behavioural information and business rules.
• Manage campaign scheduling, deployment and ongoing optimisation.
• Develop and deploy personalised and dynamic campaign content using customer data, segmentation and Marketing Automation capabilities.
• Collaborate with our Digital team to build, maintain and optimise HTML email templates, landing pages and forms.
• Work closely with clients, internal teams and third-party technology partners to coordinate campaign delivery and resolve technical issues.
• Manage customer data within Marketing Automation platforms, ensuring data quality and integrity.
• Carry out comprehensive testing and quality assurance across campaigns, automations, customer journeys, segmentation and data prior to deployment.
• Manage Levo's testing and optimisation programme, including A/B testing, performance analysis and continuous improvement.

Requirements

• Previous experience in Marketing Automation, working with Salesforce Marketing Cloud is essential.
• Strong understanding of Marketing Automation platforms, CRM systems and customer data, with experience building automated customer journeys, managing campaign execution and continually optimising performance through testing and insight.

Preferred

• Marketing Automation expertise - confident building campaigns, customer journeys, automations and audience segmentations.
• CRM understanding - appreciates how customer data is structured, managed and used to deliver personalised communications.
• Analytical mindset - enjoys using data to improve campaign performance through testing, insight and optimisation.
• Attention to detail - meticulous when testing campaigns, checking data and ensuring every communication is accurate before deployment.
• Problem solving - enjoys diagnosing issues and finding practical solutions.
• Technical curiosity - interested in learning new platforms, features and ways of improving campaign performance.
• Organisation - able to manage multiple campaigns and competing deadlines without compromising quality.
• Collaboration - enjoys working closely with Account Management, Creative, Digital and Data teams to deliver the best possible outcome.
• Continuous improvement - always looking for ways to improve processes, automation and campaign effectiveness.

Benefits

• Flexible working - ability to shape your week (working from home/the office).
• Annual bonus, linked to company performance.
• 25 days of annual leave, exclusive of bank holidays and Christmas closure - with an additional 1 day added per year for service up to a maximum of 30 days.
• We are an equal opportunities employer.