Responsibilities

• CRM operations: HubSpot - Build and maintain nurture segmentation, workflows, and automations - Keep lists clean, contacts healthy, and documentation sound - Design and set up emails (one-off and automated) for sends, using HTML templating you’ll create
• Lifecycle Programmes 🔃 - Collaborate with marketers, account managers, and enablement/service specialists on the strategic direction of scalable lifecycle campaigns - Write, build, deploy, and refine lifecycle email programmes with high ownership and consideration for the end reader’s experience - Own the operational side of one-off email comms to customers for must-know product or legal updates. Coordinate sequencing and distribution, while legal and AM own the message sign-off.
• Performance & Optimisation 🌟 - Define, track, and report on the KPIs that matter for each programme - open rates, click-to-open rates, conversion to MQL, stage progression, and unsubscribe rates - Test before you ship: establish A/B testing as standard practice across subject lines, content, send cadence, and CTAs - Turn data into clear recommendations grounded in context, not just numbers - and advocate for changes based on findings

Requirements

• HubSpot CRM
• Proven experience building programmes from scratch, not just inheriting them, in a CRM, lifecycle, or retention marketing role in B2B SaaS
• Strong copywriting skills, with a portfolio of email work that drove measurable performance
• A working knowledge of email deliverability: authentication, sender reputation, and list hygiene
• Used HubSpot as your CRM

Benefits

• Zinc offers a chance to work on a product that brings a fresh perspective on data ownership in hiring
• - 24 days holiday + Bank Holidays + your birthday off 🎉
• - £1200 annual benefits allowance (ThanksBen, from month 2)
• - Early finish Fridays (16:00)
• - Yearly company retreat abroad ✈️
• - 30 days to Work from anywhere 🌍
• - Enhanced Maternity, Paternity, and Adoption Leave (2 months full pay, then statutory)
• - Statutory pension with NEST (3% employer, 5% employee)
• - Zinc shares, issued through the EMI Scheme
• - Unlimited access to MoreHappi coaching