Responsibilities

• Develop and execute marketing strategies promoting The Business News, its publications, and its events.
• Represent The Business News publicly across Wisconsin's business communities — authentically and in alignment with our principles and values.
• Lead creation and curation of marketing materials, ensuring consistent branding and messaging across every platform.
• Collaborate with designers, photographers, and other creatives to produce compelling work.
• Support the marketing rollout for major annual products, including the Books of Lists and The New Business Review.
• Partner with the sales team on advertiser-facing campaigns, sponsorship materials, and co-marketing opportunities.
• Grow the newspaper's presence across social platforms — Facebook, LinkedIn, and Instagram — with content built for a business audience.
• Create engaging content: graphics, short-form video, posts, and campaigns.
• Own promotional email and audience newsletters, working to drive subscriber engagement and promote new content.
• Monitor and analyze campaign and social metrics; make data-driven improvements and report results to the head of sales and publisher.

Requirements

• Proven experience in marketing, social media management, and brand management.
• Strong writing and editing skills, with an eye for design and branding consistency.
• Familiarity with design tools such as Canva or Adobe Creative Suite.
• Analytical skills and experience with Google Analytics, social dashboards, or comparable tools.
• Solid Excel skills — comfortable building, maintaining, and cleaning up working spreadsheets.
• Ability to manage multiple projects and deadlines in a deadline-driven environment.
• Self-directed — able to see what needs doing and do it without waiting for instructions.
• Genuine enthusiasm for community engagement and relationship-building in the business sector.

Preferred

• Bachelor's degree in marketing, communications, public relations, or a related field — or equivalent experience.
• Experience in publishing, media, or another deadline-driven business.
• Experience collaborating with creative teams.
• Comfort, or willingness to develop comfort, with on-camera and on-mic work.
• Email marketing platform and CRM experience.
• Familiarity with Wisconsin's business community.

Benefits

• Dental insurance
• Flexible schedule
• Health insurance