Marketing Assistant

Malvern, PA (On-site)

Salary Not AvailableFull time

Posted 8 days ago

Job Description

EQUAL OPPORTUNITY EMPLOYMENT
People’s Light is an equal opportunity employer. We work to cultivate a deep and wide reach in order to connect with prospective employees who have varied experiences and skills, a collaborative attitude, and the capacity and desire for growth.

NON-DISCRIMINATION HIRING POLICY People’s Light seeks to recruit and retain a diverse workforce as a reflection of our commitment to create an antiracist, socially just, and inclusive presence in Chester County and our surrounding community. People’s Light does not discriminate on the basis of race, color, religion, national origin, ancestry, sex, gender identity, sexual orientation, age, disability, or any other legally protected characteristic. Applicants from populations historically underrepresented in the theatre field are strongly encouraged to apply

About People’s Light

Founded in 1974, People’s Light is a nationally recognized and award-winning LORT D theatre company located in Malvern, Pa. (Chester County), just outside Philadelphia. It is known for producing classics, contemporary plays and musicals, including an annual signature holiday “panto,” and commissioning and producing new work: over one-third of its productions in its 50-year history have been world or regional premieres. These include MUD ROW by Dominique Morisseau; PERSONALITY: THE LLOYD PRICE MUSICAL by B. Jeffrey Madoff with Lloyd Price, and LIGHTS OUT: NAT “KING” COLE by Colman Domingo and Patricia McGregor.

In addition, People's Light offers a robust array of education and community programs, including the New Voices Ensemble, a multi-decade program serving young people from the City of Chester; and New Play Frontiers, a long-term initiative to develop and produce new plays that explore the American identity through stories of deep meaning to the diversity of populations rooted in Chester County.

People's Light has always called Chester County “home.” In 1979, the theatre moved to its current Malvern location, which includes two black box theatres with 330 and 140 seats respectively; offices; scenic shops; rehearsal halls; classrooms; a restored 18th-century farmhouse that includes housing for guest artists; the Fern & Fable restaurant; and The Farmhouse banquet and catering facility that can be rented for special events, and which is owned and operated as a for-profit entity.

People’s Light has an annual operating budget of $7.7M and annually employs 40 full-time staff, with an additional 60 part-time artists and staff members, many of whom live within 15 miles of campus. Each season it welcomes almost 200 guest artists from Philadelphia, New York, Washington, D.C., and beyond. With a resident company of artists and serving 80,000 patrons, guests, students, and community members each year, People’s Light is a community beacon and cultural hub that champions innovation, inclusion, and the transformative power of the arts.

Position Summary:

People's Light's Marketing Assistant holds an important role on the marketing team at an exciting moment of evolution for the organization. Reporting to the Director of Marketing, Sales, and Patron Engagement, and supervised by the Senior Marketing Manager, this position is responsible for supporting earned income campaigns through the management of paid and earned media with targeted marketing, advertising, and communications campaigns for each People's Light production or event.

The Marketing Assistant ensures on-time and successful delivery of each campaign element, communicating effectively with external vendors and contractors, and working collaboratively with People's Light internal clients, including Artistic, Development, Education, Finance, Farmhouse, and Production, to manage the editorial calendar and project tracker and meet deadlines.

This entry-level position is ideal for someone passionate about the performing arts and eager to build a career in arts marketing. The Marketing Assistant will help promote all plays and events produced by People's Light, engage audiences, and support the full range of day-to-day marketing activities.

Key Responsibilities:

Campaign and Calendar Management

  • Assist with planning and executing marketing campaigns for productions and special events
  • Assist in maintaining the editorial calendar to schedule email, advertorial, and social media content, and track deadlines and content due dates
  • Maintain and manage all third-party calendars, posting productions and events including Farmhouse events and Party Space calendars

Vendor and Collateral Coordination

  • Work with contractors and vendors to order posters, deck cards, flyers, programs, and all other marketing collateral
  • Work with the Sales Manager and Front of House and Hospitality Manager to coordinate distribution of marketing materials throughout the community
  • Manage on-site signage inventory including flyers, easel boards, digital screens, cast boards, and collateral racks

Events and Community Engagement

  • Help organize and attend promotional events, opening nights, and community outreach activities including Subscriber Open House, Teacher Appreciation Night, Volunteer Appreciation Night, Flight Nights, and Cabarets
  • Support cross-departmental collaboration to ensure consistent and timely marketing presence across all People's Light programs and events

Administrative and Team Support

  • Perform administrative tasks including organizing files, tracking marketing inventory, and assisting with invoice management
  • Attend weekly marketing team meetings and contribute to a collaborative, solutions-oriented work environment

Other Duties As Assigned

Qualifications:

Required

  • High school diploma
  • Previous internship, volunteer experience, or apprenticeship in regional theatre
  • Proficiency in Microsoft Office and Google Workspace
  • Genuine passion for theatre, live entertainment, and community engagement

Preferred

  • Associate or bachelor's degree in Marketing, Communications, Theatre, Public Relations, or a related field
  • Familiarity with Adobe products, especially Photoshop and InDesigns
  • Strong written and verbal communication with the ability to interface effectively with internal teams and external vendors
  • Project management and organizational skills with demonstrated ability to track multiple deadlines and deliverables
  • Attention to detail in managing collateral, signage inventory, and campaign logistics
  • Collaborative, team-oriented mindset with a proactive and positive approach
  • Familiarity with or enthusiasm for the performing arts and nonprofit environments

Skills:

  • Strong written and verbal communication with the ability to interface effectively with internal teams and external vendors
  • Project management and organizational skills with demonstrated ability to track multiple deadlines and deliverables
  • Attention to detail in managing collateral, signage inventory, and campaign logistics
  • Collaborative, team-oriented mindset with a proactive and positive approach
  • Familiarity with or enthusiasm for the performing arts and nonprofit environments

Pay: $17.00 per hour

Work Location: In person

Marketing Assistant

People's Light and Theatre · Malvern, PA · On-site