Responsibilities

• Designs visual and print marketing assets
• Blends graphic design principles with marketing strategies.
• Designs for a wide variety of marketing purposes, including, but not limited to social media graphics, website visuals, email assets, adverts, presentations, brochures, catalogs, flyers, brochures and other digital or printed materials.
• Creates visual storyboards for campaigns.
• Designs capture the audience’s attention.
• The focus of designs is to turn creative aesthetics into business results.
• Collaborates with others on asset creation for print and digital product development, social media assets, including photography and videography.
• Understands the goals of each campaign and produces designs with achieving the goals and business results in mind.
• Ensures image matches the message of the service, product, or institute.
• Designs and ensures assets are organized and follow clear procedures for filing, approval, distribution, tracking, and sharing through the asset’s entire life cycle.

Requirements

• This is not an entry-level position; at least 2 years of hands-on progressive experience in marketing design with a varied portfolio of real design (not concepts) that demonstrate your style and results.
• Bachelor’s degree in graphic design or marketing with 2 or more years of experience focused on marketing design.
• Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, or Canva.
• Working knowledge of HTML/CSS, web layout.
• Expert knowledge of social media formats.
• Skilled in PowerPoint.
• Knowledge of HubSpot and WordPress. Must be able to quickly learn, master and guide others in the HubSpot platforms used in marketing.
• Able to talk about design ideas with non-designers and translate ideas into accurate concepts
• Comfortable communication with multiple levels of professionals.
• Skilled at handling multiple projects at the same time under tight deadlines; can remain composed and creative under pressure.

Preferred

• Experienced in communicating with multiple educational professional audiences, preferred.