Responsibilities

• Own end-to-end analytics for multiple campaign strategies on digital channels, including campaign performance measurement, ad hoc analysis, A/B and incrementality test reads, and profitability and optimization analysis
• Partner with marketing strategy managers across Card Digital channels to optimize campaigns, develop new strategies, and provide best-in-class analytics to influence and grow new card acquisitions
• Conduct research and recommend marketing strategies in the digital space to the card business
• Support business growth targets by providing concise, insightful, and timely analytics for key trends by analyzing large datasets
• Synthesize large volumes of data into actionable insights to influence business and marketing strategies
• Deliver practical data insights in a compelling manner actionable by senior leadership using presentations, discussions, and visualizations

Requirements

• Bachelor’s and Master’s degree in a quantitative discipline (Data Science/Analytics, Mathematics, Statistics, Physics, Engineering, Economics, Finance or related fields)
• 3+ years of industry experience in business analytics roles (e.g., digital analytics, customer analytics, marketing analytics, sales analytics, business insights)
• Advanced knowledge of querying databases using SQL
• Experience across a broad range of modern data science and analytics tools (Hive, Python, R, Alteryx)
• Experience with visualization techniques for data analysis and presentation (Tableau, Power BI)
• Experience with web analytics tools (Google Analytics, Adobe Analytics)
• Knowledge in modern data mining, quantitative research, and data science techniques (e.g., Machine learning)
• Superior written, oral communication and presentation skills with experience communicating concisely and effectively with all levels of management and partners

Preferred

• Financial services background
• Intellectually curious and eager to become subject matter expert in their focus area
• A strategic thinker with the ability to focus on business goals
• Highly organized and able to prioritize multiple tasks

Benefits

• We offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.