Marketing Analyst

Responsibilities

• Source, clean, and transform data from various sources
• Produce customer segmentation models for marketing purposes
• Analyse customer behaviour to provide actionable insights
• Develop and maintain marketing dashboards to track key performance indicators
• Assist marketing teams to design and implement data-driven marketing campaigns
• Monitor and evaluate the effectiveness of marketing campaigns and strategies using a variety of tools and techniques including A/B testing
• Assist with forecasting, trend analysis and scenario modelling
• Present findings and recommendations to stakeholders in a clear and concise manner
• Assist in the development of marketing plans and strategies based on data analysis

Requirements

• Proven experience as a Customer or Marketing Analyst
• Skilled in profiling and segmenting customer data
• Proficient in querying data using SQL
• Experienced in implementing and analysing A/B tests
• Proficient in creating interactive dashboards, ideally using Power BI or a similar tool
• Strong communication and collaboration skills

Preferred

• Experience using Python, R or Alteryx for data transformation & manipulation purposes
• Strong analytical and problem-solving skills, with experience in statistical modelling techniques
• Exceptional attention to detail, with the ability to identify and address data discrepancies
• Strong time management skills
• Committed to continuous learning and self-development

Benefits

• An excellent work/life balance with a fantastic, flexible working culture
• 25 days annual leave per year plus a day off for your birthday
• 3 additional discretionary days off during the holiday season at the end of the year
• 4 paid volunteering days each year
• Company funded single cover private medical insurance
• Employee assistance programme – offering 24/7 well-being support
• Share Match – Plan that matches every share purchased with two free shares.
• Pension scheme
• Life assurance, plus optical and medical care