Responsibilities

• Understanding User Behavior - Analyze web traffic and campaign performance data to identify trends, patterns, and insights
• Reporting and Visualization - Develop and maintain marketing dashboards and reports for both ongoing and ad-hoc requests
• Digital Measurement - Collaborate with the marketing team to establish campaign tracking goals, KPIs, and translate stakeholder needs into solutions
• Marketing Optimization - Provide recommendations based on data analysis to optimize marketing performance and surface opportunities

Requirements

• Marketing Analyst I Qualifications: At least 1 year of experience in marketing analysis, with a focus on web analytics and paid advertising
• Marketing Analyst II Qualifications: At least 3 years of experience in marketing analysis, with a focus on web analytics and paid advertising
• Qualifications for both levels: Proficiency in web analytics tools such as Google Analytics or Adobe Analytics
• Qualifications for both levels: Experience with tagging and management systems such as Google Tag Manager
• Qualifications for both levels: Strong analytical and problem-solving skills
• Qualifications for both levels: Experience with analysis and presentation tools such as Excel, Looker Studio, or Tableau
• Qualifications for both levels: Ability to organize data across sources and manage multiple data sets
• Qualifications for both levels: Knowledge of digital marketing channels and advertising metrics
• Qualifications for both levels: Bachelor’s degree in Marketing, Economics, Informatics, Business, or related area of study, or equivalent combination of education and experience from which comparable knowledge and abilities can be acquired

Preferred

• Experience with web optimization and tools such as VWO or Adobe Target
• Basic familiarity with Snowflake or similar data warehouse
• Familiarity with LLM tools such as Claude, ChatCPT, or Gemini and implementing tools in workflows

Benefits

• company paid life insurance
• medical
• dental
• vision
• flexible health and dependent spending accounts
• 401(k) retirement savings with company match
• paid holidays
• paid time off