Marketing Analyst

Irving, TX (Unknown)

$57K/yr – $73K/yrMid Level2+ years exp

Posted 10 days ago

Job Summary

Own brand planning and execution support with responsibility for performance analysis, business-review preparation, and cross-functional coordination to drive brand initiatives.

  • Brand plan development and execution support
  • Performance tracking and actionable reporting
  • Cross-functional collaboration to align commercial and operational plans

Job Description

Responsibilities

  • Support Brand Managers and Brand Leadership in the development and execution of brand plans, marketing initiatives, and innovation projects aligned with overall business objectives.
  • Analyze and track brand and category performance using key performance indicators (KPIs) such as sales, volume, distribution, market share, pricing, and promotion effectiveness.
  • Assist in the preparation of business reviews, brand updates, and presentations, synthesizing data and insights into clear, actionable summaries.
  • Leverage syndicated data (e.g., Nielsen, Circana) and internal reporting tools to monitor trends, identify performance drivers, and highlight risks or opportunities.
  • Partner with cross-functional teams (Sales, Finance, Supply Chain, Insights) to ensure brand initiatives are aligned with broader commercial and operational plans.
  • Maintain brand tools, trackers, and documentation to support efficient planning, execution, and reporting.
  • Demonstrate ownership of assigned objectives and deliverables, ensuring work is completed accurately, on time, and with appropriate guidance.
  • Perform other job-related duties as assigned.

Requirements

  • Bachelor’s degree required; preferred fields include Marketing, Business Administration, Economics, Analytics, or related disciplines.
  • 0–2+ years of experience in an analytical, marketing, or business support role (internships included).
  • Foundational analytical skills with proficiency in Excel; experience with PowerPoint and basic data visualization tools preferred.
  • Familiarity with syndicated data sources such as Nielsen or Circana is a plus.
  • Strong attention to detail and ability to manage multiple tasks with guidance.
  • Willingness to learn and grow within a fast-paced, team-oriented environment.

Benefits

  • Annual Bonus Eligibility
  • Comprehensive Benefits Package
  • Paid Time Off
  • 401k & Company Match
Grupo Bimbo logo

Grupo Bimbo

4.0 Glassdoor

Grupo Bimbo es la empresa líder en panificación y un jugador relevante en snacks. Hornea +9,000 productos, distribuyéndolos a través de +3.5 millones de puntos de venta con +54,000 rutas. Grupo Bimbo tiene +153,000 colaboradores, +1,500 centros de ventas estratégicamente localizados en 35 países de América, Europa, Asia y África. 249 panaderías y plantas, distribuye, comercializa y elabora una variedad de productos, entre los que destacan el pan de caja, bollería, pan dulce, pastelitos, galletas, pan tostado, English muffins, bagels, tortillas y flatbread y botanas saladas, entre otros.Grupo Bimbo tiene +100 marcas, algunas de ellas son Bimbo, Marinela, Barcel, Milpa Real, Tía Rosa, Thomas, Takis, Sara Lee, Little Bites, Artesano, Saníssimo, Pullman, Ideal, Harvest Gold, The Rustik Bakery, Dempsters, POM, Supán, entre otros. Sus acciones cotizan en la Bolsa Mexicana de Valores (BMV) bajo la clave de pizarra BIMBO y en el mercado extrabursátil de Estados Unidos a través de un programa de ADR Nivel 1, bajo la clave de pizarra BMBOY.

MEX
48K employees (2,469 in marketing)
81% recommend to a friend
91% CEO approval

Salaries

Posted range

$57K/yr – $73K/yr

Taken straight from the job posting.

See all Grupo Bimbo salaries

Marketing Team

Marketing Team Size
2,469 (5% of company)
Median Career Experience
14 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
4

Traffic Signals

Monthly Visitors
172.6K
Traffic Source Mix
Search
67.5%
Direct
23.9%
Referral
6.5%
Social
1.6%
Paid
0.6%

Headcount Trend

Current headcount: ~47.5K

Recent News

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Marketing Analyst

Grupo Bimbo · Irving, TX · Unknown