Marketing Analytics Manager
ClassPass
London, UK (Remote)
In-houseMid level3+ years exp.
6 days ago
Marketing Analyst - 6 Month Contract
London, UK (Hybrid)
Salary Not AvailableMid LevelFull time
Posted 3 weeks ago
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Job Summary
Own end to end acquisition analytics for the UK, turning funnel insights into action with KPI discipline and stakeholder collaboration.
- Deliver high quality marketing analysis and insight to drive acquisition and marketing performance across the UK business
- Own complex analytical work end to end and produce outputs that support senior decision making
- Work closely with the Head of Marketing Analytics, the wider marketing analytics team and key stakeholders across Marketing and Commercial, supporting senior forums through clear, actionable analysis and evidence based recommendations
Job Description
- Deliver high quality, commercially focused marketing analysis and insight to drive acquisition and marketing performance across the UK business
- Own complex analytical work end to end and produce outputs that support senior decision making
- Work closely with the Head of Marketing Analytics, the wider marketing analytics team and key stakeholders across Marketing and Commercial, supporting senior forums through clear, actionable analysis and evidence based recommendations
- Deliver commercially focused marketing analysis across the acquisition funnel, from prospect through to FTD
- Identify key drivers, risks and opportunities for improvement to the acquisition journey
- Define, track and interpret marketing KPIs, to support performance understanding and optimisation
- Translate complex data into clear, decision led insight, with a strong focus on action rather than descriptive reporting
- Apply appropriate measurement approaches to assess marketing effectiveness and impact, including post investment analysis and test and learn activity
- Develop and nurture strong, positive relationships with key stakeholders across Marketing, Commercial and Product
- Responsible for the development, maintenance and continuous improvement of marketing dashboards and reporting
- Strong experience in a Marketing analytics role with hands on exposure to acquisition and marketing data
- Advanced SQL skills, with experience working with large, complex datasets
- Experience working with digital marketing and media data, including Google Analytics (GA4) event level data
- Solid understanding of marketing measurement and attribution approaches
- Strong experience using Power BI or similar
- Proven experience delivering commercially focused analysis that drives action
- Strong analytical judgment, able to turn ambiguous business questions into structured analysis and insight
- Experience working with marketing and acquisition data
- Understanding of marketing measurement approaches and how they can be used to assess performance
- Excellent written and verbal communication skills, with the ability to explain analysis clearly to non-technical stakeholders
- High attention to detail and strong standards for analytical quality and documentation
- Hybrid working - 2 days per week in the office
- Private medical insurance
- Pension Scheme - matched to 6%
- Free subscription to wellbeing app Unmind
- Entain & Enhance days – 2 paid days off to focus on your professional or personal development
Entain
Welcome to Entain.Our journey as Entain began when we evolved from GVC Holdings on 9th December 2020, but our brands have been paving the way and making history since the 1880s. Today, we’re one of the world’s largest sports betting and gaming entertainment groups – a FTSE 100 company that is home to more than 25 widely recognised brands, such as bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. But that’s just the beginning. We’re constantly broadening our horizons and expanding our global influence. For example, our partnership with MGM Resorts International has allowed us to make waves in the US by powering BetMGM with our bespoke and top-of-the-line technology. It’s with this unique technology that we’re revolutionising our industry, and we’re boldly working towards being THE world leader in sports betting and gaming. Really though, it’s the people that truly make us who we are. There’s over 30,000 of us around the world and counting, but we all play for the same team. We’re proud to promote a culture that shatters barriers to unite, and encourages uncompromised diversity of background, thought and experience. When we win, we win together. If you share our values and want to be part of the revolution, we want you on our team. With offices across 19 different countries, we have an excellent history of identifying and nurturing the finest talent on a global scale. We’re all about putting our customers at the heart of the action and, with us, you can help bring moments of excitement into people’s lives. At Entain, it’s your game. We’re ready to play – are you?
