Responsibilities

• Provides oversight of assigned territory and implementation of marketing initiatives.
• Ensures maximum third party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
• Assists the Executive Director in establishing organization volume projections in the annual budget and in establishing allocations for marketing needs.
• Monitors allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Works with the Director of Clinical Services to establish marketing techniques for specialty Clinical Programs.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Builds and monitors community, customer, and payer and patient perceptions of Preceptor Home Health & Hospice as a high quality provider of services.
• Provides strategic planning including identifying opportunities for additional or improved services to address customer needs.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field preferred, but not required.
• Three years of health care marketing preferred, but not required.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.