Responsibilities

• Based on Asphalt Additives market research, supplies the organization with relevant, reliable, actionable, and synthesized information that leads to informed decisions (market database, market sizes and segmentation, industry trends, market dynamics, key developments, competitors’ share and landscape)
• Develops comprehensive Asphalt Additives and Systems marketing campaigns to support successful launch and commercialization of new products for various applications (Hot Mix, Warm Mix, Cold Mix, Rejuvenation)
• Establishes market segmentation, target customer profiles, product positioning, differentiated value propositions, and go-to-market priorities for the Asphalt Additives and Systems portfolio
• Establishes a structured voice-of-customer process and translates customer insights into product, service, positioning, and commercialization priorities
• Develops strategic plans to grow business and achieve financial goals while sustaining our mission of offering customers the most innovative and sustainable solutions
• Key contributor to business development processes including idea generation, financial modeling, business planning and marketing initiatives
• Develops annual market plans, budgets, volume forecasts, and financial projections in alignment with business objectives
• Defines, monitors, and reports key performance indicators including revenue growth, profitability, market share, pipeline, campaign effectiveness, product adoption, and return on investment
• Manages the product and portfolio lifecycle by monitoring performance, identifying portfolio gaps, prioritizing investments, and recommending product rationalization or discontinuation when appropriate
• Translates competitive intelligence into actionable recommendations for pricing, positioning, portfolio strategy, product development, and market entry

Requirements

• 10+ years’ experience in marketing in a business-business sales environment
• Bachelors in Marketing, Business, Chemistry or Engineering.

Preferred

• Prior Asphalt industry experience is preferred