Market Communications Lead - North America

Palo Alto, CA (On-site)

$147K/yr – $231K/yrSenior Level10+ years expFull time

Posted 10 days ago

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Job Summary

Own and drive the NA integrated communications program end-to-end, balancing strategy and hands-on execution across cross-functional teams, with a focus on differentiated narrative, earned media, executive positioning, and measurement.

  • Lead cross-functional planning and stakeholder alignment to deliver integrated communications programs
  • Shape market narratives and optimize media engagement to elevate visibility
  • Advise senior leadership and localize global storytelling while measuring impact

Job Description

Responsibilities

  • Own and Execute the NA Integrated Communications Strategy.
  • Define and operationalize a comprehensive, cross-functional communications plan aligned to business priorities, growth objectives, and market dynamics.
  • Define and Drive a Differentiated Market Narrative: Shape a compelling, insight-driven story that reinforces market leadership and strengthens brand positioning.
  • Lead Earned Media and Thought Leadership Strategy: Drive a proactive media and executive visibility program to increase share of voice and strengthen reputation.
  • Serve as Single Point of Accountability: Align stakeholders, set priorities, and ensure consistent execution across all communications functions.
  • Orchestrate Cross-Team Execution: Partner Corporate Affairs and the MML to coordinate campaigns, initiatives and strategic moments.
  • Manage Agency Partners and External Amplification: Lead agency relationships to scale storytelling and media engagement.
  • Advise Senior Leadership: Provide strategic counsel on positioning, messaging, and reputation risks/opportunities.
  • Localize and Amplify Global Strategy: Translate global narratives into locally relevant programs.
  • Measure Impact and Optimize Performance: Establish KPIs and refine strategy based on insights.

Requirements

  • Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, Business, or a related field required
  • 10+ years of experience in communications, ideally within a global B2B technology or major brand
  • Superior executive presence and presentation skills
  • Ability to operate seamlessly between strategy and execution - setting direction while remaining hands-on to drive outcomes
  • Proven ability to lead integrated communications strategies in complex environments
  • Hands-on experience using AI tools to accelerate content creation, optimize messaging, improve productivity and content performance
  • Strong track record in executive positioning and media relations
  • Deep understanding of the North America media landscape
  • Exceptional storytelling and messaging capabilities
  • Ability to influence senior stakeholders

Preferred

  • Effective Communication/Collaboration
  • Results Orientation
  • Learning Agility
  • Digital Fluency
  • Customer Centricity

Benefits

  • Health insurance
  • Dental insurance
  • Vision insurance
  • Long term/short term disability insurance
  • Employee assistance program
  • Flexible spending account
  • Life insurance
  • Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
  • 11 paid holidays
  • Additional flexible paid vacation and sick leave (US benefits overview [https://hpbenefits.ce.alight.com/])
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