Manager, Youtube Channel Operations
Los Angeles, CA (On-site)
Posted 2 weeks ago
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Job Description
Manager, Youtube Channel Operations
Department: Business Intelligence
Employment Type: Full Time
Location: Los Angeles
Reporting To: Anthony Danova
Compensation: $90,000 - $120,000 / year
Description
- Be Intentionally Curious: Push boundaries, challenge historical thinking, and incorporate approaches from different industries, geographies, and eras. Venture into your unknown to discover and develop better practices.
- Strive for Creative Excellence: Be bold, curious, and collaborative. Share what you know, learn from what doesn’t work, and support each other in doing great work—together.
- Practice Active Inclusion: Welcome differences and honor the unique narrative of each person and community. Foster a company where cultures are celebrated and perspectives are broadened.
KEY RESPONSIBILITIES
- Own the complete video upload pipeline for all channels, ensuring strict adherence to the content calendar and zero missed publish windows.
- Schedule and publish a minimum of two longform videos weekly, with accurate configuration across all targeted time zones.
- Configure and monitor monetization settings on the channels to maximize ad revenue and protect against demonetization risk.
- Verify every piece of content against YouTube's advertiser-friendly guidelines prior to launch.
- Partner with leadership to build strategic playlists and configure cross-promotional end screens and info cards to drive session time and channel discovery.
- Own the full thumbnail strategy for all channels, from concept through final graphic, tailored to each channel's distinct audience and brand identity.
- Design high-CTR custom thumbnails that stand out in a crowded feed without compromising brand integrity.
- Write titles that spark curiosity, drive clicks, and are built for algorithmic reach.
- Craft SEO-optimized descriptions complete with relevant links, timestamps, and resources.
- Run ongoing competitor and keyword research to inform metadata, tags, and chapter strategy across both channels.
- Moderate comments across the channels to keep the community positive, safe, and active.
- Engage directly with viewers, responding to comments, questions, and feedback in a way that reflects each channel's voice.
- Manage the community tab on the channels, including polls, text posts, and behind-the-scenes content.
- Monitor YouTube Analytics daily across both channels, tracking CTR, audience retention, and viewer demographics.
- Build and deliver weekly performance reports that translate raw data into clear takeaways on video performance and audience behavior.
- Use real-time data to pivot packaging strategy on the fly, boosting algorithmic velocity and improving viewer return rate
SKILLS, KNOWLEDGE & EXPERTISE
- 6+ years of overall content, digital media, or marketing experience, including 3+ years directly managing and growing multiple YouTube channels.
- Strong graphic design skills with a diverse portfolio of high-performing, custom thumbnails, plus deep hands-on experience with professional design tools (Adobe Photoshop, Illustrator, Figma, or equivalent).
- Deep understanding of the YouTube algorithm, SEO mechanics, copyright rules, and the operational demands of multi-channel management.
- Proficiency with YouTube Studio, analytics tools, and optimization software (TubeBuddy, VidIQ, or similar).
- Excellent written communication and multitasking skills, with the ability to manage multiple distinct brand voices simultaneously without cross-contaminating tone or style.
- The company has better visibility into active business development opportunities.
- Senior leadership can make faster decisions because opportunities are clearly assessed, organized, and framed.
- High-priority partnerships move forward with greater discipline and fewer dropped balls.
- Internal teams are better aligned around what matters, who owns what, and what needs to happen next.
- New opportunities are evaluated through a sharper lens of strategic fit, commercial value, and execution feasibility.
- Fulwell has a stronger bridge between long-term company strategy and near-term business development activity.
LIFE AT FULWELL ENTERTAINMENT
The SpringHill Company and Fulwell 73 have merged to form Fulwell Entertainment.We are a global entertainment group, dedicated to making things that people love. We operate at the intersection of premium content, direct-to-consumer platforms, and strategic partnerships. With a global footprint across Los Angeles, London, and New York, we unite Emmy-winning production expertise with owned digital networks reaching millions, delivering the agility of an independent studio across a broad and deep media portfolio. We work across the entertainment value chain from development to distribution to commercialization, innovating how entertainment properties are built, distributed, and monetized in today's digital age.
