Responsibilities

• Lead the strategy, architecture, and execution of OUHealth.com, including site design, information hierarchy, UX, and platform integrations.
• Work with Marketing leadership to develop a consumer technology roadmap, integrating Salesforce, CRM, analytics, and marketing automation tools for seamless patient journeys.
• Direct a team to deliver high-performing, on-brand web experiences.
• Partner with ETS and clinical operations to align web functionality with scheduling, access, and digital front-door initiatives.
• Oversee analytics dashboards and KPI reporting (traffic, engagement, conversion, ROI); use insights to inform campaign optimization and growth planning in partnership with Market Intelligence.
• Build and maintain governance models for content performance, accessibility, and compliance (HIPAA, ADA, SEO).
• Manage vendor relationships for specialized web or martech projects, ensuring efficiency, quality, and cost control.
• Drive adoption of digital tools that improve access (online scheduling, Find a Provider, virtual care integration).
• Serve as primary liaison between Marketing and ETS on enterprise digital strategy.
• Performs other duties as assigned.

Requirements

• Education: Bachelor's Degree in Marketing, Communications, Information Systems, or related field required.
• Experience: Five years of experience in digital marketing, patient acquisition, or digital product management with at least three years of experience leading website or consumer experience initiatives in healthcare or a comparable regulated industry.
• Three years of progressive leadership experience required.
• License(s)/Certification(s)/Registration(s) Required: None.
• Knowledge, Skills and Abilities: Deep understanding of healthcare consumerism and digital marketing principles.
• Experience with enterprise CMS platforms (AEM, Drupal, Sitecore, or similar).
• Working knowledge of Salesforce, marketing automation, and web analytics (GA4, Tag Manager, Looker Studio).
• Strong leadership and project management skills across cross-functional teams.
• Proven ability to translate marketing goals into scalable digital solutions.
• Excellent communication and stakeholder management abilities.

Benefits

• OU Health is an equal opportunity employer. We offer a comprehensive benefits package, including PTO, 401(k), medical and dental plans, and many more.