Responsibilities

• B2C Social Strategy & Channel Planning
• Own and evolve channel strategies for Snapdragon B2C social channels, including Instagram, TikTok, X, Threads, YouTube, Reddit, Discord, and other priority consumer platforms.
• Define channel roles, audience priorities, editorial guardrails, content formats, posting cadences, and measurement signals for each platform.
• Translate Snapdragon’s B2C positioning into social-first storytelling that leads with culture, community, creator perspectives, and real product experiences.
• Identify opportunities to strengthen Snapdragon’s role as a premium, culturally relevant technology brand across consumer passion points such as gaming, creation, lifestyle, sports, mobility, and personal AI experiences.
• Lead quarterly and monthly B2C social briefing processes, gathering inputs from cross-functional partners and turning them into clear, prioritized social plans.
• Build planning materials that connect business priorities, key product stories, partner launches, cultural moments, creator opportunities, and community programs into a cohesive content roadmap.
• Manage stakeholder input, alignment, and decision-making across BP&A, Partner Marketing, Snapdragon Insiders, Creator, and other cross-functional teams to ensure launch and planning priorities are clearly understood and integrated into the social roadmap.
• Develop social strategies for partner and product launches, ensuring each moment has a clear audience, channel approach, message hierarchy, content mix, and success measure.
• Partner with content and operations teams to move plans into production, ensuring strategies are actionable, resourced, and aligned to timelines.

Requirements

• Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience.
• OR Associate's degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience.
• OR High school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience.
• *Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.

Preferred

• 5+ years of experience in social media strategy, digital marketing, brand strategy, content strategy, creator marketing, or related roles.
• Experience developing social strategies for consumer-facing brands, products, entertainment properties, technology brands, or lifestyle communities.
• Experience partnering with cross-functional stakeholders to plan campaigns, launches, editorial calendars, or always-on content programs.
• Strong understanding of major social platforms, creator-led content, community engagement, and social measurement.
• Experience supporting partner marketing, sponsorship, strategic alliances, or co-marketing initiatives.
• Experience working on large-scale sports collaborations, such as Formula 1 and global soccer partnerships, and translating those partnerships into consumer-facing social strategies and activations.
• Experience with technology, gaming, consumer electronics, mobile, PC, automotive, entertainment, or lifestyle brands.
• Experience using performance data, social listening, audience insights, and cultural trends to inform planning.
• Experience working with creator, influencer, ambassador, or advocacy programs.
• Experience developing reusable planning frameworks, channel playbooks, or briefing templates.