Responsibilities

• Lead Partnership Social Strategy
• Develop and execute social media strategies supporting national partnerships, sponsorship activations, corporate collaborations, and partner-focused campaigns.
• Serve as the primary social media lead for partnership activations, ensuring alignment with campaign objectives, organizational priorities, and brand standards.
• Identify opportunities to leverage strategic partnerships and collaborations to expand reach, increase engagement, and amplify mission-driven storytelling.
• Develop social toolkits, messaging guidance, and amplification strategies that help partners effectively support organizational objectives while maintaining brand integrity.
• Lead social media planning and activation for partnership campaigns across Facebook, Instagram, LinkedIn, TikTok, X, Threads, Bluesky, YouTube, and emerging platforms.
• Partner with internal teams and agency partners to develop content plans, activation calendars, campaign support materials, and channel-specific strategies utilizing approved platforms and workflows.
• Coordinate national and regional partnership activations, awareness initiatives, fundraising campaigns, and key organizational moments.
• Ensure deliverables meet established timelines, brand standards, quality expectations, and campaign goals.
• Serve as the primary social media partner to the Business Development and Healthcare Partnership Activation teams, supporting partnership strategy, campaign development, and activation planning.

Requirements

• 5+ years of social media, partnership marketing, digital marketing, communications, or audience engagement experience.
• Experience supporting national partnerships, sponsorship activations, fundraising campaigns, corporate collaborations, or mission-driven initiatives.
• Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, or related field.
• Strong experience working with agencies and cross-functional stakeholders. Comfortable stating point of view, leaning on expertise, clearly explaining best practices, and looking for win-win solutions.
• - Expertise across Facebook, Instagram, LinkedIn, TikTok, X, Threads, Bluesky, YouTube, and emerging social platforms.
• - Strong understanding of social media strategy, partnership marketing, audience engagement, and content development.
• - Experience utilizing analytics, social listening, and community insights to inform strategy and optimization.
• - Understanding of social search optimization, platform discoverability, keyword strategy, and content optimization techniques to maximize reach, engagement, and content performance across social channels.
• - Experience with social media management platforms such as Sprout Social or similar tools.
• - Experience utilizing project management and collaboration platforms to manage content calendars, workflows, approvals, and campaign execution.

Preferred

• The ideal candidate will possess strong strategic judgment, exceptional collaboration skills, and the ability to align partnership opportunities with Blood Cancer United's broader mission and communications objectives while delivering measurable social media impact.
• Success in this role requires balancing partner objectives with organizational priorities, ensuring social media activations support mission visibility, audience engagement, fundraising initiatives, and revenue generation.
• Demonstrated ability to build stakeholder relationships, identify amplification opportunities, and integrate partnership activation strategies into broader organizational campaigns is highly valued.
• Curiosity and adaptability regarding emerging trends, AI capabilities, platform changes, and audience behavior are essential to long-term success in this role.

Benefits

• medical, dental, and vision insurance; life insurance; flexible spending accounts; a 403b retirement plan along with generous paid time off. In addition, we observe federal paid holidays throughout the year, and offer a wellness program and an employee assistance program.