Manager, Social Media Marketing and Growth at Rensselaer Polytechnic Institute | Troy, NY | $85K/yr – $95K/yr

Rensselaer Polytechnic Institute

Manager, Social Media Marketing and Growth

Troy, NY (On-site)

$85K/yr – $95K/yrManager5+ years expFull time

Posted 3 months ago

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Job Summary

Drive RPI’s social storytelling by owning content across platforms and surfacing campus stories with autonomy.

Own day-to-day social presence and content across Instagram, TikTok, LinkedIn, X.
Must-have: 5+ years managing social strategy for a brand or institution.
Standout: translate complex research into engaging short-form social narratives.

Job Description

Responsibilities

Own RPI’s day-to-day social presence with a high degree of autonomy, exercising sound judgment and creative ownership in how stories are told across platforms
Create original, high-quality social content that brings RPI’s people, research, ideas, and culture to life in ways that feel authentic and relevant
Write, film, edit, and publish content across platforms such as Instagram, TikTok, LinkedIn, X, and emerging channels, with a strong instinct for what works where and why
Turn complex research, academic work, and institutional ideas into clear, engaging social storytelling using short-form video, visuals, carousels, threads, and timely formats
Work directly with students, faculty, and staff across campus to surface stories, capture real moments, and highlight the people behind RPI’s impact
Make thoughtful, independent decisions in fast-moving moments, balancing speed and creativity with accuracy, credibility, and brand responsibility
Set and uphold standards for voice, tone, and quality, while enabling others across campus to create stronger, more consistent social content
Track performance and audience behavior, using insight rather than vanity metrics to refine content, test new formats, and evolve RPI’s social presence
Experiment with new tools, formats, and platforms to keep RPI’s social storytelling fresh, forward-thinking, and trusted

Requirements

Bachelor's Degree in Digital Media, Communications, Social Media Management or related field
Five (5) or more years of professional experience managing social media strategy and content for a brand, institution, or organization
Experience developing and enforcing social media policies or guidelines.
Strong, hands-on understanding of how social media works today, including content strategy, platform algorithms, paid amplification, and audience targeting
Comfort working across social media management and analytics tools such as Sprout, Hootsuite, Google Analytics, and content creation tools like Adobe Creative Suite or Canva
Proven experience listening to audiences, engaging communities, and using paid and organic social to extend reach and impact
A sharp eye for visual storytelling, paired with strong writing and editing skills that translate complex ideas into clear, compelling social content
Experience working in higher education or similarly complex, multi-stakeholder environments, with the ability to navigate multiple voices while maintaining clarity and consistency

Preferred

Rensselaer Polytechnic Institute

Rensselaer Polytechnic Institute is America’s first technological research university. Founded in 1824, our university has been leading scientific and technological advances for nearly 200 years and we’re just getting started. With 450+ dedicated full-time faculty members, including 270 tenured faculty members, 7,940+ students, and 110,000+ living alumni, our community pushes boundaries to address the global challenges facing the 21st century. We educate the leaders of tomorrow and work to improve lives, advance society, and change the world.

Founded in 2011

Troy, New York, USA

4.3K employees (87 in marketing)

www.rpi.edu