Responsibilities

• Develop and execute platform-native social content across March of Dimes owned social media channels.
• Manage a diverse social content portfolio that supports national revenue campaigns, local market engagement, March for Babies, Run for Moms, Special Events, volunteer engagement, and national service partnerships.
• Identify relevant trends, cultural conversations, creators, formats and audience behaviors and translate them into authentic opportunities for social content and engagement.
• Create and/or oversee the creation of short-form video, Reels, TikToks, Stories, static content and other social-first formats.
• Stay current on evolving social platforms, creator culture, algorithms, formats and content trends.
• Support low-budget paid social initiatives, partnering with the paid media team on the approach for audience targeting, creative development and performance reporting.
• Use social analytics, listening and SEO insights to test, learn and continually improve content and performance.
• Identify and cultivate opportunities with influencers, creators and community partners to expand reach and engagement.
• Represent the organization through on-camera content, live streams, interviews and other social-first experiences.

Requirements

• 3–7 years of experience in social media, digital marketing, content marketing or a related field.
• Demonstrated experience creating engaging, social-first content across platforms such as Facebook, TikTok, Instagram and Threads.
• Strong understanding of platform-specific audiences, behaviors, formats and best practices.
• Experience in developing social media content approaches and strategies designed for specific audiences and platforms, around measurable goals.
• Experience using analytics and audience insights to translate performance data into actionable content and recommendations.
• Demonstrated experience developing social content or experiences that support fundraising, donations, events, lead generation or other conversion-focused campaigns.
• Excellent storytelling, copywriting and creative judgment, with the ability to adapt messaging and tone across platforms.
• Strong cultural and social awareness, with an ability to recognize emerging conversations and trends and using sound judgement to determine when and how a brand should participate.
• Comfortable serving as an on-camera presence, including appearing in social videos, participating in live streams, conducting interviews and engaging directly with audiences.
• Experience working cross-functionally with vendors or external partners, creative, communications, fundraising and/or marketing teams.

Preferred

• Agency and/or nonprofit experience strongly preferred.
• Experience in the maternal and infant health/women’s health space is a plus.