Responsibilities

• Lead and develop the Social Media team that manages all organic channels—TikTok, Meta (Instagram & Facebook), YouTube, and emerging platforms—for every master brand and relevant segment, setting platform strategy, editorial standards, and performance goals
• Own and set strategic direction for myQ’s influencer and affiliate marketing programs on Amazon, Instagram, Meta, and TikTok, partnering closely with Marketing leads across the Services businesses to align programs to commercial priorities and revenue targets
• Act as steward of Chamberlain Group’s master brand standards, ensuring voice, visual identity, and messaging consistency across all organic, influencer, and affiliate content and channels;
• Set strategic direction and owns the annual roadmap for organic social media across Chamberlain Group’s house of brands (Chamberlain Group, myQ, LiftMaster, and Chamberlain) and relevant B2B and B2C segments, ensuring platform strategy and content investment align to brand and business objectives.
• Build and manage relationships with influencer and affiliate partners, agencies, and platform representatives—negotiating terms, evaluating performance, and optimizing program return on investment.
• Partner with Marketing leads across the Services businesses and cross-functional stakeholders (creative, brand, commercial, legal) to align social, influencer, and affiliate strategy with campaign objectives, product launches, and business priorities.
• Establish KPIs and reporting frameworks across organic social and influencer/affiliate programs, translating performance data into strategic recommendations for senior leadership.
• Manage budget, vendor contracts, and resource allocation across social, influencer, and affiliate marketing programs.
• Evaluate emerging platforms, formats, and trends, recommending where Chamberlain Group and its brands should invest to stay ahead of the market.
• Guide on-camera or on-platform talent and campaigns (e.g., TikTok Live, influencer collaborations), ensuring brand-safe, authentic execution in high-visibility moments.

Requirements

• 6+ years of experience in social media, influencer/affiliate marketing, or digital content strategy.
• Experience leading people and managing cross-functional or agency partners.
• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).