Manager, Service Retention & Loyalty
Tustin, CA (On-site)
$140K/yr – $195K/yrSenior Level8+ years expFull time
Posted 3 days ago
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Job Summary
Own and drive Kia Americas service loyalty, retention, and customer experience initiatives across Corporate, Field, and Dealer networks, leading cross-functional program design, measurement, and execution to improve owner satisfaction and dealership performance.
Job Description
Responsibilities
- Develop and execute national service retention and loyalty strategies that increase customer lifetime value, improve ownership experiences, and strengthen long-term relationships between Kia customers and retailers.
- Develop business cases, executive approval documents, and strategic recommendations supporting department objectives.
- Drive alignment between Corporate, Field, and Dealer organizations to achieve retention and loyalty goals.
- Lead the development and execution of customer experience strategies that support a Tier-1 ownership experience throughout the customer lifecycle.
- Identify opportunities to improve customer touchpoints across the ownership journey, including sales-to-service transitions, service scheduling, dealership interactions, Kia Connect, Owner's Portal, and emerging digital customer platforms.
- Lead initiatives supporting ownership experiences for Kia's expanding electrified vehicle portfolio.
- Lead the successful design, implementation, execution, and sustainment of aftersales business development programs that improve dealer profitability and operational performance.
- Oversee initiatives including Service Elite, Service Lane Technology, Express Service, Prepaid Maintenance, service capacity expansion, and future business growth opportunities.
- Manage vendor relationships and program partners to ensure effective delivery of business objectives.
- Partner with Sales, Marketing, Customer Satisfaction, Parts, Kia University, Customer Care, and other stakeholders to drive program success.
Requirements
- Bachelor’s degree or equivalent experience required
- Project Management experience in a wholesale automotive environment required
- 6-8 years’ experience in the automotive industry, retail and/or corporate required
- 6+ years’ experience in field service management and/or dealer contact experience with an OEM preferred
- Overall knowledge of manufacturer, field, and dealership operations required
- Direct management of field activities preferred
- Knowledge and understanding of both wholesale and retail automotive operations regarding all areas of Service & Parts Operations
- Deep understanding of retail automotive fixed operations and customer retention drivers
- Strong knowledge of customer experience management, customer journey mapping, and loyalty strategies
- Advanced analytical and business intelligence capabilities, including performance measurement and KPI management
Preferred
- Master’s Degree in Business or relevant field a plus
- 6+ years of regional automotive field experience preferred
- Experience in Customer Care and/or Customer Experience Management preferred
- 5+ years’ experience in retail dealership service operations is desirable
- Experience with digital ownership platforms, connected vehicle services, and emerging customer engagement technologies
- Ability to champion the adoption and effective utilization of Artificial Intelligence (AI) and emerging technologies across Corporate, Field, and Dealer operations, fostering innovation, improving decision-making, enhancing productivity, and driving measurable business outcomes
Benefits
- competitive benefits including premium paid medical, dental and vision coverage for you and your dependents
- 401(k) plan matching of 100% up to 6% of the salary deferral
- paid time off
- company lease and purchase programs
- company-wide holiday shutdown
- paid volunteer hours
- premium lifestyle amenities at our corporate campus in Irvine, California
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