MANAGER PUBLISHER MARKETING AND ADVERTISING
Williamsport, PA (Remote)
Posted 3 days ago
Job Summary
Own and execute integrated marketing strategies that build market brand awareness to drive revenue, focused on publisher co-op programs and title-specific campaigns.
- Develop and sell cooperative advertising programs to publishers and guide vehicle selection for public and school library markets.
- Build and manage relationships with targeted publishers and coordinate title-specific promotions.
- Collaborate with the marketing team, present campaigns, and engage in publisher meetings and travel as needed.
Job Description
Responsibilities
- Reporting to the Director of Marketing & Advertising, this position is responsible for expansion and execution of integrated marketing strategies and objectives specifically focused on building market brand awareness that will drive revenue growth.
- Responsible for creating, selling and presenting cooperative advertising and other promotional programs to new and existing publishers; assist them in selecting which vehicles are best suited to promote their titles to our public and school library markets.
- Integral to the success is building effective relationships with targeted publishers.
- Collaborate to build marketing strategies with marketing team.
- Participate in and contribute marketing perspectives in key meetings.
- Coordinate and secure title-specific promotional marketing efforts with publishers on each campaign.
- Organize and develop partnership of specific author/title marketing programs and or product development.
- Supporting publisher promotional opportunities by developing curriculum focused programs with the end goal of expanding publisher co-op advertising revenue for Brodart.
- Must be comfortable in cooperative advertising sales situations with publisher representatives.
- Able to clearly explain our promotional programs and how they best fit their needs.
Requirements
- Bachelor's degree in Marketing.
- At least five years experience creating marketing and advertising campaigns.
- Results orientated with recognized success in driving revenue growth.
- Ability to execute marketing plans targeting school and public library channels.
- Interest in strategies linked to understanding marketing and customer behavior; self-driven, analytical and creative problem solver, leader and team player, with the ability to manage multiple tasks simultaneously.
Brodart Co.
Brodart knows libraries.We understand the challenges that libraries face every day: budgets, staffing, and meeting patrons' evolving needs, to name a few. Our entire focus as a company is on identifying and helping to address those needs. From custom-made furniture, to shelf-ready books, and expertly curated supplies, Brodart helps libraries serve their patrons successfully.Books & Library ServicesFrom opening day to every day. With Brodart, libraries receive the titles that their patrons want, with the flexibility to adapt lists as required, options for lease or purchase, shelf-ready materials processed to exact specifications, and fully customized title-in-hand cataloging. Our opening day collection services feature professional guidance from proposal through delivery.Custom FurnitureBrodart furniture features an equal mix of quality and style, enhancing patrons' library experience with innovative shelving systems, display products, collaboration furniture, and more. All furniture is made in the USA in our Northeastern Pennsylvania factory. For complex installations, our network of furniture dealers provides comprehensive project management and design support.Supplies & FurnishingsWe offer the latest supplies and furnishings for today's needs and tomorrow's initiatives. Our product portfolio addresses a range of unique applications, including self-processing, archival, security, learning commons, reading and study, early learning, and STEAM/Makerspace.
