Responsibilities

• Own end-to-end physician PR execution, including intake, strategy development, messaging, media list building, pitching, and securing coverage across local and regional markets.
• Develop hyper-local PR strategies by identifying market-specific story angles, community relevance, and media opportunities tailored to individual physician markets.
• Lead physician intake and relationship management, guiding physicians and affiliates through the PR process, uncovering compelling narratives, and adapting approach based on engagement level.
• Write and develop PR materials, including press releases, pitches, talking points, and media assets aligned to local and national opportunities.
• Build and manage targeted media lists across broadcast, print, digital, and emerging platforms (e.g., local newsletters, Substack), and execute proactive outreach and follow-up.
• Own proactive pitching and editorial planning, maintaining a forward-looking calendar aligned to health trends, seasonal moments, and awareness themes, while localizing national stories for regional relevance.
• Partner cross-functionally with Physician Marketing, campaign managers, and growth teams to align PR efforts with broader market activations and campaigns.
• Monitor performance and industry trends, tracking coverage, insights, and competitor activity to refine strategy and improve PR effectiveness.

Requirements

• Bachelor’s degree in Public Relations, Communications, Journalism, or related field.
• 5+ years of experience in public relations, media relations, or communications.
• Proven experience managing end-to-end PR execution independently.
• Ability to develop and execute localized PR strategies across multiple markets.
• Strong writing skills with experience creating press materials and media pitches.
• Experience managing multiple stakeholders, deadlines, and campaigns simultaneously.

Preferred

• Experience in healthcare, provider marketing, or regulated industries.
• Background in agency or in-house PR with high-volume execution.
• Experience securing local and regional earned media coverage at scale.
• Familiarity with PR analytics, media monitoring, and reporting tools.

Benefits

• Be part of a mission-driven organization leading innovation in personalized healthcare.
• Drive transformation and growth in a dynamic, fast-paced environment.
• Competitive Compensation: Attractive base salary complemented by performance-based incentives.
• Comprehensive Benefits: Health, dental, vision insurance, and retirement plans.
• Professional Development: Access to ongoing training and leadership development programs.
• Positive Work Environment: Consistently recognized as a Great Place to Work®, fostering a culture of collaboration and excellence.