Responsibilities

• Own the execution of Cvent’s PR strategy across all narratives—company announcements, product news, thought leadership, event coverage, executive visibility, and industry storylines.
• Serve as the primary day-to-day manager for Cvent’s US and European PR agencies, driving accountability, setting clear priorities, and measuring outcomes.
• Set the standard for how Cvent shows up in the media — directing agency efforts to build and maintain relationships with key journalists, editors, and contacts across technology, B2B, events, and business press, while ensuring a strong editorial calendar and media contact strategy underpin all outreach.
• Draft and edit press releases, bylines, op-eds, briefing materials, media FAQs, and spokesperson talking points.
• Manage Cvent's corporate awards program — identifying opportunities, coordinating submissions, and tracking recognition across key technology, business, and industry publications.
• Collaborate cross-functionally with Marketing, Technology/IT, Sales and Client Services teams to identify newsworthy moments and translate business milestones into compelling earned media opportunities.
• Track media coverage, report on outcomes, and continuously optimize agency performance and press outreach effectiveness.
• Support crisis communications preparation and execution as needed, in partnership with the Director of Corp Comm, PR agencies and Legal.
• Serve as the primary Corporate Communications point of contact for Cvent's India-based PR team, providing regular direction, messaging guidance, and quality oversight for APAC and MEA coverage — ensuring regional output reflects Cvent's global narrative and brand standards.
• Support Cvent’s analyst relations program, deepening engagement with top analysts at firms including Forrester, IDC, Gartner, and others relevant to the events technology and B2B SaaS landscape.
• Develop and execute a proactive analyst engagement calendar—ensuring Cvent is consistently briefing, educating, and influencing the analysts who shape our category.
• Track analyst coverage, rankings, and wave/report participation; flag opportunities for Cvent to be included in relevant evaluations.
• Partner with Product Marketing to align AR messaging with product strategy and competitive positioning.
• Own and maintain Cvent’s library of corporate statistics, key proof points, and boilerplate messaging—ensuring all materials reflect current, approved figures and positioning.
• Provide support for executive keynote preparation, including narrative development, slide messaging, and speaker prep, in coordination with relevant stakeholders.
• Assist with quarterly town hall materials, internal leadership announcements, and other executive communications as needed.
• Serve as a writing partner for senior leaders on external-facing content, including speeches, op-eds, and contributed articles.
• As applicable, support the preparation of earnings scripts, CEO and executive talking points, and Board meeting communications in collaboration with the Director of Corp Comm and Finance/IR teams.