Sr. Product Marketing Manager, Acquia Source
Acquia
USA (Remote)
$130K/yr - $150K/yrIn-houseFull-timeSenior level5+ years exp.
4 hrs ago
Manager, Product Marketing
Redwood City, CA (On-site)
$114K/yr – $161K/yrManager5+ years expFull time
Posted 4 weeks ago
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Job Summary
Own and govern the seller marketing motion end to end, tying GTM, crisp value props, and lifecycle programs to behavior change and platform adoption.
- Own GTM for seller features from positioning to post-launch measurement with cross-functional partners.
- Define channel-ready seller value propositions and messaging to drive adoption and engagement.
- Shape lifecycle journeys and identify moments where education or product signals boost outcomes.
Job Description
- Lead end-to-end GTM for seller-facing features and platform initiatives — positioning, messaging, channel strategy, launch execution, and measurement.
- Translate product capabilities into crisp seller value propositions that drive adoption and behavior change.
- Partner with Product, Creative, CRM, and Growth to ship launches that hit business targets, not just ship dates.
- Design, optimize, and scale seller lifecycle programs across onboarding, activation, engagement, retention, and reactivation stages.
- Identify key behavioral moments and intervention opportunities where communication, education, or product awareness can improve seller outcomes.
- Partner with CRM and Growth teams to develop lifecycle journeys across email, push notifications, in-app messaging, and other owned channels.
- Develop and maintain seller-facing messaging frameworks, value propositions, and positioning strategies that reinforce Poshmark’s differentiated marketplace offering.
- Create channel-specific messaging and copy that effectively communicates seller benefits, platform capabilities, and community value.
- Ensure consistency of voice, positioning, and seller education across customer touchpoints and campaigns.
- Be the internal authority and expert on seller motivations, segments, and behaviors — grounded in qualitative research, data, and direct community engagement.
Poshmark
Poshmark is a leading fashion resale marketplace powered by a vibrant, highly engaged community of buyers and sellers and real-time social experiences. Designed to make online selling fun, more social and easier than ever, Poshmark empowers its sellers to turn their closet into a thriving business and share their style with the world. Since its founding in 2011, Poshmark has grown its community to over 150 million users and generated over $10 billion in GMV, helping sellers realize billions in earnings, delighting buyers with deals and one-of-a-kind items, and building a more sustainable future for fashion.Founded by Manish Chandra, Chetan Pungaliya, Gautam Golwala, and Tracy Sun, Poshmark began as a vision to revolutionize the shopping experience through technology. With the launch of the iPhone 4, our founders saw a future where technology could reinvent shopping by connecting and empowering everyday people to shop and sell from the palm of their hands. In turn, they created an end-to-end fashion resale marketplace inside an easy-to-use mobile app with three guiding principles: buying and selling on Poshmark should be simple, social, and sustainable.For company news, please visit: newsroom.poshmark.com For the latest community, product, and style updates, please visit: blog.poshmark.com
