Responsibilities

• Lead the overarching Hub Club strategy, defining how Core Spaces enters and establishes presence in new markets
• Inform market-specific go-to-market plans inclusive of timelines, key moments (housing fairs, orientations, campus events), and activation strategies
• Conduct ongoing market research to understand student behavior, competitive positioning, and demand drivers
• Build and refine student personas using insights from field activity, campaign performance, and sales team feedback
• Synthesize findings into clear, actionable insights to inform strategy and support New Development teams
• Launch multi-channel campaigns across paid, organic, and on-the-ground channels to build awareness and anticipation
• Help implement curiosity-driven campaigns designed to spark conversation and early engagement (teaser messaging, QR-driven campaigns, etc.)
• Lead the development of initial landing pages and splash pages, including messaging, positioning, and audience targeting
• Identify and secure high-impact advertising opportunities that maximize visibility in each market
• Plan and execute in-market activations including pop-ups, street-level engagement, and campus-facing experiences