Manager, Planning

New York City, NY (Hybrid)

$60K/yr – $140K/yrManager3+ years expFull time

Posted 4 hrs ago

Job Summary

Own the end-to-end planning process for client accounts, translating objectives into media strategies, guiding junior staff, and coordinating with agency partners on planning and performance.

  • Direct day-to-day planning activities and development of media plans
  • Lead junior staff and manage cross-team communication with clients and partners
  • Ensure alignment of plans with client objectives and agency collaboration

Job Description

Responsibilities

  • As a Manager of Planning, you will direct the day-to-day account activities of the group and play a key role in translating marketing and advertising objectives into overall media strategies. You will also direct the development of media plans consistent with the approved strategy. You will be responsible for developing the skills and knowledge of assigned Associate(s) and/or Senior Associate(s).
  • Partner with the Director on all aspects of communication plan development and recommendations.
  • Demonstrate a full understanding of the Client’s businesses as a basis for all future work.
  • Determine and supervise the best possible implementation of all approved communication plans and projects.
  • Direct marketing and media analyses to support recommendations.
  • Act as primary planning/buying integration contact for outside agency partners.
  • Supervise, guide and counsel Senior Associate(s) and/or Associate(s) on all day-to-day activities.
  • Train planning staff in media and marketing disciplines as well as the specifics of the Client’s business and industry.
  • Accurately, objectively, and constructively evaluate the performance of Senior Associate(s) and/or Associate(s) via the talent development process.
  • Provide insightful updates to media and agency partners on the status of all account projects.

Requirements

  • A Bachelor’s Degree in advertising, marketing, business administration or communication; OR equivalent professional work experience.
  • 3+ years experience working within strategy/planning, preferably within a media agency setting.
  • Strong attention to detail, ability to multitask, and organize projects
  • Previous experience working across all media channels (digital and traditional).
  • Comfortable presenting and working closely with clients on a daily basis.
  • Previous experience working with tools including MediaOcean, Prisma is preferred.
  • Previous experience working across a variety of media channels, including Digital, Linear TV, and CTV.
  • Previous experience working in a data-driven environment is a plus.
  • Able to work autonomously in a fast-paced, deadline-oriented environment.
  • Adaptable to take direction and multi-task.

Preferred

  • Previous experience working with tools including MediaOcean, Prisma is preferred.
  • Previous experience working in a data-driven environment is a plus.

Benefits

  • Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
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WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

Salaries

Posted range

$60K/yr – $140K/yr

Taken straight from the job posting.

See all WPP Media salaries

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Manager, Planning

WPP Media · New York City, NY · Hybrid