Responsibilities

• Develop and manage performance marketing budgets and media plans, allocating spend across channels based on real-time performance data and seasonal priorities.
• Plan, execute, and optimize paid media campaigns across paid social (Meta, X, TikTok, LinkedIn), connected TV, programmatic display and SEO to drive ticket sales, membership, and fan affinity program growth goals.
• Serve as primary owner of strategy for marketing messaging for Owned & Operated (O&O) channels including email marketing, SMS, push notifications, team radio and TV broadcast spots, ensuring consistent messaging, cadence, and performance tracking across all platforms.
• Build messaging for email/SMS/push marketing calendar, including segmentation, automation flows, and A/B testing to maximize open, click, and conversion rates.
• Oversea campaign strategy and execution for season ticket renewals, schedule release, single-game ticket on-sale, and group sales promotions, aligning paid and owned tactics to hit revenue targets.
• Lead creative process with internal teams to develop channel-specific ad and O&O assets (video, static, radio scripts, push copy) tailored to platform best practices.
• Coordinate with league marketing team to leverage league-owned assets, co-branded creative, and shared media opportunities that extend the club's reach.
• Integrate content creators and influencers for game-day activations, ticket promotions, and O&O content amplification.
• Monitor, analyze, and report on campaign KPIs (CPA, ROAS, CTR, conversion rate, list growth, engagement rate) and translate insights into actionable optimization recommendations.
• Collaborate with Business Analytics team to ensure clean data flow between ticketing/CRM systems and marketing platforms.

Requirements

• Bachelor's degree in Sport Management, Marketing, Communications, Business, or related field.
• 3-5 years of experience in performance marketing, digital marketing, or CRM/lifecycle marketing, ideally within sports or entertainment.
• Excellent project management skills with the ability to run multiple concurrent campaigns in a fast-paced, deadline-driven environment.
• Extensive experience with project tracking software, inputting and tracking marketing campaigns (i.e. Asana).
• Strong written and verbal communication skills for cross-functional collaboration with Ticket Sales, Digital, Business Analytics and Content teams along with League partners.
• Proven hands-on experience anchoring strategy for paid social campaigns, including budget management and platform-level optimization.
• Strong familiarity with email/SMS/push marketing platforms (e.g., Eloqua, Attentive ) and CRM/ticketing systems (e.g., Ticketmaster).
• Analytical mindset with proficiency in Excel/Sheets, Google Analytics, and platform ad managers (e.g., Meta Ads Manager, TikTok Ads).
• Experience integrating influencer/creator partnership campaigns and measuring content performance.