Responsibilities

• Lead Discovery & Audits: Lead the discovery process to understand overall client and PPC goals, conducting thorough audits to pinpoint structural opportunities and refine campaign tactics.
• Optimize Landing Pages & Tracking: Ensure analytics tracking implementation is accurate, seamless, and easy to manage while identifying key optimization opportunities on landing pages.
• Develop Testing & Keyword Plans: Build and recommend keyword strategies, negative keyword maintenance, and ongoing testing plans (such as search query reports and keyword overlap analyses).
• Drive Performance: Continuously analyze program performance against core KPIs (ROAS, CTR, CPA, conversion rates) to keep campaigns sharp, agile, and effective.
• Deliver Clear Insights: Lead client status and reporting calls to present actionable insights, performance results, and proactive optimization strategies.
• Manage Platform Partnerships: Collaborate closely with major search engines and media partners, including Google, Yahoo, and Microsoft, to leverage the best tools and opportunities.
• Resolve Billing Smoothly: Act as the primary contact for resolving billing discrepancies in close partnership with our client strategy and billing reconciliation teams.
• Maintain High QA Standards: Lead rigorous QA checks for trafficked approved plans across engines (keywords, ad copy, extensions) and launch parameters (dayparting, bids, budgets, and targeting).
• Mentor & Teach with Humility: Train and empower paid search specialists, sharing your expertise generously while acting as a trusted subject matter expert for our broader media strategy teams.
• Shape Practice & Industry Viewpoints: Actively contribute to overall account strategy—including annual budget planning, KPI setting, and partner selection—and share insightful POVs on industry trends both internally and externally.

Requirements

• Experienced Marketer: You bring 3 to 5 years of professional paid search campaign management experience, ideally backed by a Bachelor's degree in Marketing, Communications, Advertising, or equivalent hands-on experience.
• Pharma & Life Sciences Specialist: You have essential, proven experience working on Life Science and Pharma accounts, navigating their unique campaign needs with care and expertise.
• Platform & Tool Expert: You possess true mastery of search engines and management platforms (such as Fluency, Search Ads 360, Skai, Marin, Optmyzr, Smartly.io, or Adalysis), alongside strong proficiency in Microsoft Excel and Google Workspace.
• Agile Problem Solver: You blend critical thinking with a solution-oriented mindset, pivoting quickly when performance data or market conditions change.
• Humble Collaborator & Mentor: You enjoy lifting up others, communicating complex insights clearly, and managing multiple high-priority projects under tight deadlines with composure and team spirit.

Benefits

• meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.