Manager, Merchandise & Brand Programs

USA (Unknown)

Salary Not AvailableSenior Level5+ years exp

Posted 8 days ago

Job Description

Responsibilities

  • Merchandise Marketing
  • Own the portfolio merchandise marketing calendar across all clubs and HSH
  • Build and run product launch campaigns, including kit launches, seasonal collections, and club-specific releases
  • Own product storytelling — why a piece exists and why a fan should want it
  • Coordinate club-specific merchandise marketing so each market has what it needs at the right moment
  • Sequence the calendar so launches and drops across clubs do not cannibalize each other
  • Drops, Collaborations & Brand Programs
  • Develop limited drops and collaborations with local artists, brands, and community partners
  • Build brand program concepts that extend beyond product into fan identity and belonging
  • Manage collaboration partners from concept through delivery, including approvals and brand fit

Requirements

  • 5+ years of experience in merchandise marketing, retail marketing, brand marketing, or e-commerce.
  • Demonstrated ownership of product launches end to end, from creative brief through post-launch performance read.
  • Experience writing creative briefs and managing creative production against a fixed calendar.
  • Comfort with sales data, including reading sell-through and margin and adjusting plans accordingly.
  • Vendor management and cross-functional coordination experience.
  • Strong writing instinct for product storytelling and brand voice.
  • Familiarity with Shopify or a comparable e-commerce platform.
  • Experience in sports, apparel, streetwear, or fan-goods categories, including drops or collaborations, is strongly preferred.

Preferred

  • Experience in sports, apparel, streetwear, or fan-goods categories, including drops or collaborations, is strongly preferred.