Responsibilities

• In-House Media Leadership
• Build internal media planning capability by serving as a strategic in-house media lead across traditional, digital, and paid social channels.
• Bring hands-on brand-side or retailer-side media experience to improve internal ownership, agency oversight, and cross-functional planning.
• Translate business priorities into clear media briefs, audience strategies, testing plans, and performance expectations.
• Develop channel mix, audience targeting, geographic, and campaign flighting strategies.
• Paid Social, Audience & Content Strategy
• Partner with brand, creative, and social teams to align content, messaging, and formats to priority audiences and campaign objectives.
• Support paid social strategy, including audience targeting, content testing, platform learnings, and performance optimization.
• Identify opportunities to improve content-to-audience fit across channels, markets, and campaign types.
• Campaign Execution & Optimization

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or related field; advanced degree a plus
• 4–6 years of experience in brand of agency media planning
• Advanced proficiency in Excel, including data analysis, modeling, and scenario planning (e.g., pivot tables, lookups, large datasets)
• Experience analyzing campaign performance and translating data into insights and recommendations
• Familiarity with media measurement tools (e.g., platform analytics, MMM, brand lift studies)
• Strong strategic thinking and problem-solving skills
• Ability to manage multiple priorities in a fast-paced, ambiguous environment
• Effective collaboration and communication skills across cross-functional teams and external partners
• Detail-oriented with strong organizational and execution skills
• Demonstrated ability to balance data-driven decision-making with creative thinking