Responsibilities

• Lead complex, cross-functional Marketing initiatives from scoping through implementation, measurement, and closeout.
• Translate priorities into program charters, workplans, milestones, decision points, success measures, and integrated schedules.
• Manage dependencies, risks, resources, approvals, stakeholder communications, and leadership escalations.
• Support annual, quarterly, and monthly Marketing planning, intake, prioritization, governance, and portfolio visibility.
• Establish consistent standards, templates, dashboards, playbooks, and operating procedures that improve accountability and execution.
• Clarify ownership and decision rights; identify opportunities for process improvement, standardization, and automation.
• Support agency and vendor governance through clear scopes, deliverables, timelines, and performance expectations.
• Identify and prioritize consumer, customer, competitive, and market questions with Marketing and business leaders.
• Translate business needs into research briefs with clear objectives, hypotheses, audiences, decisions, and expected outputs.
• Coordinate qualitative and quantitative research, vendor engagement, schedules, deliverables, and stakeholder readouts.

Requirements

• Bachelor’s degree in marketing, Business, Strategy, Consumer Insights, Market Research, Analytics, Project Management, or a related field.
• Seven or more years of progressive experience in Marketing, program management, Marketing Operations, strategy, consumer insights, market research, or related discipline.
• Demonstrated success leading complex programs with multiple stakeholders, workstreams, and dependencies.
• Strong analytical, problem-solving, facilitation, presentation, and executive communication skills.
• Ability to structure ambiguity, synthesize multiple information sources, influence without authority, and drive accountability.

Preferred

• Automotive, multi-location retail, digital platforms, media, technology, or consumer-services experience.
• Consumer research, competitive intelligence, customer journey, brand health, or CX experience.
• Agency, research provider, technology vendor, or strategic partner management.
• Master’s degree, project-management certification, and/or bilingual English/Spanish.

Benefits

• Competitive compensation and 401k matching
• Insurance plans (health, dental, vision) and maternity benefits
• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
• Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
• Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide