Responsibilities

• Lead P2P strategy and execution, working with cross-functional partners to deliver brand messaging through peer-to-peer content and programming.
• Serve as the brand lead for Speaker Program Operations, collaborating with P2P marketers to strengthen cross-brand coordination and advance P2P initiatives while maintaining current compliance guidelines and integrating updates into brand processes.
• Manage the MAVYRET Speaker Bureau in partnership with Propel, overseeing speaker utilization, content, and  program execution
• Partner with brand leads to develop, optimize, and manage core HCP personal promotional assets
• Develop MAVYRET conference strategy, presence, and deliverables in partnership with cross-functional stakeholders.
• Ensure consistent execution and pull-through of HCP brand strategy across promotional touchpoints while maintaining compliance with regulatory standards, including shepherding new data through the Consistent with FDA-required Labeling (CFL) process.
• Partner with cross-functional stakeholders to translate customer insights into stakeholder-specific messaging, strengthen brand communications, and optimize promotional claims in alignment with approved labeling.
• Set strategic direction for agencies and manage projects, budgets, timelines, measurement, and optimization of promotional initiatives.
• Assess market dynamics and competitive activity in the fast-paced DAA market and develop market-shaping strategies across channels.
• Build an effective partnership with the C-Force sales leadership team to incorporate field insights into HCP marketing tactics and brand strategy.

Requirements

• Bachelor’s Degree
• Marketing experience, specifically in strategy
• Competency in core marketing capabilities such as translating insights into messages, creative development, and optimization across the marketing mix
• Proven ability to lead and influence cross-functional teams, including timeline and budget management
• Ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution
• Success working in a matrixed organization to drive alignment to brand objectives
• Experience leading or supporting strategic and tactical planning

Preferred

• Experience working with and managing multiple external agencies including advertising, digital, and internal cross functional partners.
• Deep campaign experience (e.g., core message development or brand story work)
• Proven connectivity to field sales force; alignment to communications
• Ability to influence senior management

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.