Responsibilities

• Lead ASPEN’s email marketing program by:
• Creating, building, testing, and deploying email campaigns, including segmentation, list management, and email best practices.
• Providing staff guidance and technical support on email formatting and deployment, managing the email calendar, and monitoring deliverability and campaign performance.
• Tracking key metrics (open rate, click-through rate, conversions, engagement), using testing and analytics to improve results.
• Managing third-party list rentals, including approvals, scheduling, HTML setup, deployment, and reporting.
• Manage and maintain ASPEN’s website by:
• Serving as the website subject matter expert and primary contact for website and search vendors, supporting staff with content development, site structure, and best practices.
• Ensuring content accuracy, usability, and alignment with organizational priorities while overseeing site structure, navigation, performance, and updates.
• Maintaining a schedule of required updates (e.g., annual conference, webinars, certification) and coordinating timely updates with staff.
• Reviewing website analytics and applying insights to improve user experience, while working with vendors to improve design and functionality.

Requirements

• 6-8 years of marketing or digital marketing experience.
• 5-6 years of supervisory or project leadership experience.
• Experience managing integrated, multi-channel marketing campaigns.
• Bachelor's degree in marketing, communications, or related field.
• Working knowledge of HTML for email marketing.
• Experience with email marketing platforms (Informz/Higher Logic), content management systems (WordPress), marketing analytics tools (Google and Awario), and membership databases (Impexium), or experience with similar platforms preferred.
• Experience with basic graphic design, photography, and video editing.

Preferred

• Association experience is highly desirable.

Benefits

• ASPEN offers a comprehensive benefits package, including health, dental, and vision insurance, retirement plan, paid time off, and more.