Manager, Loyalty Program Operations

New York City, NY (On-site)

$85K/yr – $95K/yrManager5+ years expFull time

Posted 2 days ago

Job Summary

Own end-to-end loyalty campaign execution and post-campaign analysis while partnering with Brand and Digital Marketing to translate strategic objectives into actionable loyalty use cases across a global, matrixed organization.

  • Lead end-to-end loyalty campaigns from setup to post-campaign reporting.
  • Collaborate with marketing and cross-functional teams to align campaigns with quarterly initiatives and program goals.
  • Use data to measure performance, optimize engagement, and drive incremental revenue.

Job Description

Responsibilities

  • Own the end‑to‑end operational execution of loyalty campaigns, rewards, offers, and sweepstakes, including setup, requirements definition, testing (UAT), execution, monitoring, and post‑campaign reporting.
  • Ensure all campaigns are executed accurately, on time, and in compliance with legal, technical, and operational requirements across markets.
  • Perform post‑campaign analysis to evaluate performance, member engagement, and ROI, identifying insights and optimization opportunities for future campaigns.
  • Partner with Brand Marketing, Digital Marketing, and other stakeholders to help plan loyalty campaigns that ladder up to larger quarterly and enterprise marketing initiatives.
  • Translate strategic objectives into executable loyalty use cases, ensuring alignment between campaign goals, member experience, and program capabilities.
  • Serve as a subject‑matter expert on loyalty mechanics, advising partners on the best ways to leverage the FLX program to drive enrollment, engagement, and incremental revenue.
  • Deliver against the loyalty program strategic roadmap, including defining requirements for features and functionality, performing UAT, training relevant teams, and overseeing successful rollouts.
  • Identify and implement opportunities to enhance engagement and revenue through new campaign types, rewards, and emerging capabilities.
  • Collaborate across a highly matrixed organization (Data & Analytics, Technology, Legal, Brand Marketing, Digital Marketing, Store Operations, Customer Service, etc.) to bring loyalty initiatives and campaigns to life.
  • Act as a trusted consultant to cross‑functional partners by clearly articulating program capabilities, constraints, and goals, and recommending scalable solutions.

Requirements

  • 5+ years of relevant experience in program, product, or operations roles, preferably within a Direct‑to‑Consumer loyalty program, CRM, or promotional/campaign environment.
  • Strong project management and communication skills, with the ability to manage multiple campaigns, priorities, and stakeholders simultaneously.
  • Proven ability to translate strategy into execution while maintaining close attention to operational detail.
  • Highly collaborative, with the ability to build relationships and influence across a global, matrixed organization.
  • Analytical mindset with experience using data to inform decisions, measure performance, and drive optimization.
  • Proficiency in Microsoft Office Suite; must be able to deliver visually compelling PowerPoint presentations and present clearly to diverse audiences.
  • Experience working within an Agile framework is a plus.
  • Fluent in English (written and verbal); additional language proficiency a plus (French Canadian).
  • Global experience strongly preferred.
  • Ability and willingness to occasionally travel within North America.

Preferred

  • The ideal candidate brings strong project management skills, analytical aptitude, operational rigor, and a willingness to roll up their sleeves to get the job done (think “start up” within the organization). Experience managing direct‑to‑consumer loyalty programs and promotional campaigns is strongly preferred.

Benefits

  • Foot Locker Benefits:
  • Employee Discount
  • Paid Time Off
  • Medical | Dental | Vision Coverage
  • 401(k) | Roth 401(k)
  • Stock Purchase Plan
  • Life Insurance
  • Flexible Spending Account
  • Opportunities for Advancement
  • Tuition Reimbursement for Qualified Courses
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Foot Locker

3.6 Glassdoor

Foot Locker, Inc. is a leading footwear and apparel retailer that unlocks the “inner sneakerhead” in all of us. With approximately 2,500 retail stores in 26 countries across North America, Europe, Asia, Australia, and New Zealand, and a franchised store presence in the Middle East and Asia, Foot Locker, Inc. has a strong history of sneaker authority that sparks discovery and ignites the power of sneaker culture through its portfolio of brands, including Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos. Our corporate headquarters is in New York City. We have domestic U.S. offices in St. Petersburg, FL; Camp Hill, PA; Junction City, KS; Los Angeles, CA; and Wausau, WI. Our European head office is in Utrecht, The Netherlands and is staffed with professionals from over 30 different countries who live, eat and breathe sneakers. Our Asia Pacific head office is based in Brisbane, Australia. Together, we are a team of customer-obsessed-sneaker-experts responsible for creating meaningful connections and unrivaled experiences with the diverse communities we service. We play to win and succeed as a team. We attribute our success to the drive and intelligence of our team members. We firmly believe that “everyone leads” at Foot Locker and are committed to leveraging the passions of our leaders across the globe. We offer our team members tools and resources to build their capabilities and cultivate a path for their career growth. We have and will continue to succeed as a great company through these ideals and strong leadership. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you’ve come to the right place. To learn more about the incredible impact we’re making on both our local and global communities, visit our Foot Locker LinkedIn Life pages.

Founded in 1974
New York, New York, USA
11K employees (421 in marketing)
84% recommend to a friend
97% CEO approval

Salaries

Posted range

$85K/yr – $95K/yr

Taken straight from the job posting.

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Manager, Loyalty Program Operations

Foot Locker · New York City, NY · On-site