Responsibilities

• Own and Evolve the Agenda: Champion the creative excellence and evaluation agenda across priority Mars Snacking brands, markets, and channels, aligning learning priorities to overall business objectives .
• Synthesize Growth Opportunities: Integrate multi-source evidence (consumer, shopper, cultural, behavioral, and campaign performance) to identify growth areas and guide creative strategies .
• Commercially Relevant Guidance: Convert complex analytical findings into clear, direct, and actionable recommendations for senior marketing leaders and agency partners .
• Campaign Evaluation: Lead the end-to-end design, commissioning, interpretation, and active rollout of communication testing and campaign learning programs .
• Set Rigorous Standards: Establish fit-for-purpose measurement frameworks and methodological standards, constructively challenging study designs when evidence is insufficient .
• Connect the Funnel: Link pre-market testing, in-market performance, and commercial brand outcomes to construct a comprehensive view of creative effectiveness .
• Formulate Test-and-Learn Plans: Move beyond passive reporting to establish proactive test-and-learn plans that actively improve future briefs, creative development, and activation choices .
• Co-Pilot Key Stakeholders: Serve as a trusted advisor to Brand Content & Experience, Marketing, Media, Integrated Intelligence, and regional insights leads globally .
• Balanced Influence: Drive alignment with senior stakeholders through concise storytelling, constructive challenge, and practical choices that balance consumer insight with creative ambition .
• Facilitate Action: Design and lead cross-functional workshops and readouts that drive alignment, clarify decisions, and accelerate team action .

Requirements

• Minimum Education Required: Bachelor’s degree in Consumer Insights, Market Research, Marketing, Media Analytics, Business Administration, or a closely related field. (A Master’s degree or specialized certification in a related discipline is a plus.)
• Minimum Years of Professional Experience: A minimum of 5 years of progressive, professional experience in consumer insights, market research, creative effectiveness, media analytics, or a related discipline.
• Core Experience: Demonstrated ownership of complex, cross-functional programs, including designing and interpreting qualitative and quantitative communication testing or campaign effectiveness studies.
• Partner & Agency Management: Strong record of leading external research agencies, vendors, and analytics partners to deliver high-quality, actionable outputs on time.
• Influence & Communication: Outstanding storytelling, facilitation, and executive-ready communication skills; proven ability to simplify analytical complexity and influence senior marketing stakeholders.
• Technical Savvy: Working knowledge of digital marketing, cross-channel measurement, experimental thinking, and solid data quality principles.

Preferred

• Experience within the CPG (Consumer Packaged Goods), food, retail, or a related highly consumer-focused sector .
• Experience operating within a highly matrixed or multi-market global organization .
• Familiarity with emerging AI-enabled research tools and advanced creative analytics methodologies .

Benefits

• A strong focus on learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.