Responsibilities

• Recognized by clients as a trusted day-to-day strategic leader on behalf of the influencer team, providing proactive guidance and a strong point of view across accounts. Anticipate client needs, guide through stakeholder meetings with confidence and minimal supervision, ensuring seamless support and strategic alignment.
• Work closely with internal partners and leadership to define and iterate on Ovative’s strategic channel roadmap for Influencer Marketing
• Develop campaign and long-term Influencer strategy for current Ovative clients applying solid understanding of client-specific information, from overarching business strategy to industry trends, key products, customer insights, and competitive landscape to inform all content and campaign interactions
• Source influencers, foster partnerships and opportunities and pitch relevant brand opportunities with full funnel impact aligning back to key KPI’s
• Educate influencers on brand and expectations of content and campaigns, exhibiting strong skills in writing, editing, and proofreading to produce brand safe high-quality, channel-appropriate content for both internal and external audiences
• Document, analyze, and provide meaningful insights on campaign performance
• Develop testing and roadmap priorities for clients to iterate, using a test and learn mindset
• Inform on influencer trends and partnership opportunities continuously monitoring cultural conversations, influencer trends, social platform evolutions and competitor activities to stay aligned with the evolving landscape
• Manage influencer campaign budgets and contracting, collaborating closely with legal, tax, finance, and corporate communication teams to ensure full alignment with brand standards and company policies
• Drive the strategic identification, nurturing, and management of multicultural influencer partnerships to elevate brand relevance and foster deep engagement across diverse communities leveraging cultural, community and audience insights

Requirements

• Deep understanding of the Influencer ecosystem - social media channels, influencers, content, and creators
• 3+ years in an Influencer Marketing role developing and executing strategy and campaigns in an agency or a non-agency setting
• 6+ years of experience within Marketing, Digital Marketing, Public Relations, or Social Media Strategy
• Expertise and success sourcing, recruiting, onboarding, and negotiating with Influencers
• Proven track record of developing and implementing influencer campaigns with experience collaborating across key paid media channels to amplify influencer content through boosting and/or affiliate integration
• Measurement-minded with a strong understanding of the performance metrics widely used and available data-driven mindset, strong analytical skills and experience in tracking relevant metrics
• Experience with a wide variety activating across social platforms (TikTok, Meta, YouTube, Pinterest, Snapchat, Twitch), 360 campaigns inclusive of experiential and/or alternative talent media touch points
• Utilization of Influencer tools and tech platforms (Google Analytics, Sprout Social, CreatorIQ or similar influencer sourcing platforms a plus)
• This role requires a strong commitment to developing junior team members' skills, encouraging their professional growth, and guiding them in executing high-quality work that aligns with client objectives

Benefits

• Access to all office spaces in MSP, NYC, and CHI
• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
• Generous paid vacation policy
• 401k match program
• Top-notch health insurance options, inclusive of same sex partners
• Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
• Monthly stipend for your mobile phone and data plan
• Sabbatical program
• Charitable giving via our time and a financial match program
• Shenanigan’s Day