Manager, HCP Marketing

Dallas, TX (On-site)

Salary Not AvailableManager5+ years expFull time

Posted 2 months ago

Job Summary

Own and execute the HCP marketing strategy, translating clinical value into compliant, compelling messaging and enabling field-readiness while driving intent-rich demand across channels.

  • Message Platform & Compliance: Translate clinical and product value into clear, compliant HCP messaging and maintain brand consistency across channels.
  • Enablement & Field Alignment: Build sales enablement tools, own new-hire training, and maintain a structured field feedback loop to drive marketing action.
  • Demand Gen, Events, & Partnerships: Lead HCP lead generation across paid media, website, email journeys, and events; manage conferences; cultivate KOL partnerships; coordinate vendor relationships.

Job Description

Own and execute the HCP marketing strategy, translating clinical value into compliant, compelling messaging and enabling field-readiness while driving intent-rich demand across channels.

  • Message Platform & Compliance: Translate clinical and product value into clear, compliant HCP messaging and maintain brand consistency across channels.
  • Enablement & Field Alignment: Build sales enablement tools, own new-hire training, and maintain a structured field feedback loop to drive marketing action.
  • Demand Gen, Events, & Partnerships: Lead HCP lead generation across paid media, website, email journeys, and events; manage conferences; cultivate KOL partnerships; coordinate vendor relationships.
Axena Health, Inc. logo

Axena Health, Inc.

Bladder and bowel leaks are common in adult women, but they should not be considered "normal." Axena Health is a women-led company dedicated to improving the lives of women with pelvic floor disorders and is unapologetically focused on helping them live their best lives by harnessing the power of digital technology. Axena's Leva® Pelvic Health System helps women train and strengthen their pelvic floor muscles—at home, in just five minutes a day—to treat their stress, mixed and mild-to-moderate-urgency urinary incontinence (including overactive bladder) and chronic fecal incontinence. The Leva system’s patented mechanism of action is distinguished by published clinical evidence, peer-reviewed research and excellence in patient support. As a digital prescription therapeutic, the Leva system supports the critical partnership between clinicians and patients, shining a light on this important and underserved area of women’s health. The Leva® Pelvic Health System is available by prescription only. Do not use the Leva system while pregnant, or if you think you may be pregnant, unless authorized by your prescriber. Please talk to your prescriber to see if the Leva system is right for you. For more information about the Leva system, please visit www.levatherapy.com.

Founded in 2023
Auburndale, Massachusetts, USA
48 employees (4 in marketing)

Marketing Team

Marketing Team Size
4 (8% of company)

Funding

Total Funding
$36.2M
Last Raise
$1.8M
Private Equity, 3 years ago

Funding History

  • Aug 2023
    Private Equity • $1.8M
  • Feb 2023
    Series A • $25M

Traffic Signals

Monthly Visitors
42
Traffic Source Mix
Search
44.8%
Direct
36.1%
Referral
13.1%
Social
3.5%
Paid
1.3%

Headcount Trend

Current headcount: ~48

Recent News

Axena Health, Inc. logo

Manager, HCP Marketing

Axena Health, Inc. · Dallas, TX · On-site