Manager, Global Influencer & Advocacy

New York, USA (Hybrid)

$100K/yr – $110K/yrSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive global influencer marketing and communications for a fast-growing beauty brand, coordinating cross-functional teams and end-to-end paid partnerships.

  • Own end-to-end paid influencer partnerships from discovery to live monitoring.
  • Must-have: 4–7 years in influencer marketing with strong campaign management and analytics.
  • Standout: Global, cross-functional collaboration across brand, creative, PR, and regional teams.

Job Description

Responsibilities

  • Support the Global Director in developing and executing global influencer marketing and communications strategies to achieve brand objectives across key markets.
  • Assist in building 360° go-to-market and campaign presentations, coordinating across internal teams and external agency partners.
  • Conduct ongoing market research, applying insights to campaign planning, influencer briefs, reporting, and relevant materials.
  • Partner cross-functionally with brand, creative, social, PR, DTC e-commerce, and retail partner teams to develop integrated, platform-specific influencer strategies.
  • Build and maintain authentic, long-term relationships with influencers, creators, talent agencies, and management companies across all tiers — nano, micro, macro, and celebrity.
  • Manage and maintain a talent contact database, tagging and categorizing at the campaign and initiative level.
  • Assist in maintaining accurate and up-to-date tastemaker lists, influencer database/directory, meeting agendas, and reports.
  • Support the development of brand partnership pitch documents and interview preparation materials when needed.
  • Manage end-to-end execution of paid influencer partnerships — from discovery, to analyzing backend insights, initial outreach, contract negotiations, briefing, content review, approval, and live monitoring adhering to timelines.
  • Collaborate with internal legal and finance teams to ensure timely contracting and compliant payment workflows.

Requirements

  • 4–7 years of hands-on experience in influencer marketing, talent management, paid partnerships, and earned community building.
  • Deep familiarity with the influencer marketing landscape, creator economy, and social media platforms (TikTok, Instagram, YouTube, Pinterest).
  • Demonstrated ability to manage multiple campaigns simultaneously, with strong project management and organizational skills.
  • Experience with influencer management and analytics platforms (e.g., CreatorIQ, Traackr, Tribe Dynamics, GRIN, Brandwatch, or similar).
  • Proficiency in Microsoft Office Suite and Google Workspace.
  • Strong written and verbal communication skills; ability to convey brand messaging effectively with diverse stakeholders.
  • Proven ability to build authentic relationships with creators, talent agencies, and brand partners.
  • Experience supporting the full campaign lifecycle: brief development, talent negotiation, content review, go-live, and reporting.
  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field is a plus.

Preferred

  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field is a plus

Benefits

  • Competitive salary and bonus program for full-time team members
  • Flexible hybrid work environment with opportunities for collaboration and growth
  • Inclusive culture that values diverse perspectives and celebrates individuality
  • The chance to be part of a fast-growing, award-winning global beauty brand
Sol de Janeiro logo

Sol de Janeiro

2.6 Glassdoor

Inspired by the power and warmth of the Brazilian spirit, Sol de Janeiro stands for ultimate self-love and celebration. Embracing the authentic Brazilian beauty philosophy of loving and flaunting your body, Sol de Janeiro was founded in 2015. The brand’s award-winning collection of body care, fragrance, and hair care isknown for luscious textures, clinically proven formulations, and transportive fragrances. Beloved by multi-generational global consumers, Sol de Janeiro is available at premium global retailersas well as on its own website.

Founded in 2015
New York, New York, USA
536 employees (173 in marketing)
26% recommend to a friend

Traffic Signals

Monthly Visitors
2.5M
Monthly Google Ads Budget
$6.4K
Traffic Source Mix
Search
41.4%
Direct
50%
Referral
3.9%
Social
3.6%
Paid
0.9%

Headcount Trend

Current headcount: ~539

Marketing Team

Marketing Team Size
125 (23% of company)
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$14.6M
Last Raise
$14.6M
Series Unknown, 7 years ago

Funding History

  • Jun 2019
    Series Unknown • $14.6M

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