Manager, Experiential Beverage Strategy - NYC
Women of the Vine & Spirits
New York, USA (On-site)
$110K/yr - $125K/yrIn-houseFull-timeManager5+ years exp.
3 months ago
Manager, Experiential Beverage Strategy - NYC
New York, USA (On-site)
$110K/yr – $125K/yrFull time
Posted 3 months ago
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Job Description
At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.
What makes this a great opportunity?
The Manager, Experiential Beverage Strategy is responsible for developing and executing beverage strategies that bring brand positioning to life across experiential, corporate, and trade-facing platforms. This role partners cross-functionally with brand, marketing, and commercial teams to deliver scalable serve strategies, impactful programming, and best-in-class hospitality experiences.
This role also incorporates a global perspective, leveraging knowledge of international beverage strategy, emerging cocktail trends, and cultural nuances to ensure relevance and scalability across markets beyond the U.S. and NYC HQ.
In addition, this role provides hands-on support within the NYC HQ bars during peak, high-volume, or priority moments, ensuring continuity of service, elevated guest experience, and operational relief for the NYC bartender when needed.
Role Responsibilities
Beverage Strategy & Brand Integration
- Together with brand teams and Chicago Mixologist, develop, recommend, and execute beverage/serve strategies that support the Crafted Liquid (signature taste) of our brands
- Leverage MBC (Mindful Beverage Creation) principles to translate the science of flavor into cocktails and serves that amplify and elevate the brand’s signature taste
- Translate liquid truth into recommended cocktails, rituals, and guest experiences
- Incorporate global beverage trends, techniques, and cultural insights to inform forward-looking, market-relevant drink strategies
- Partner with brand and marketing teams to ensure consistency across all touchpoints – from experiential through to POS & social media
Experiential & Event Support
- Lead beverage strategy for corporate communication events, brand activations as requested, and Suntory Holdings engagements
- Support execution of high-profile events both within the NYC HQ (in concert with the NYC bartender) and externally as a subject matter expert
- Provide on-the-ground support behind the bar at NYC HQ during high-traffic periods, key events, or staffing gaps to ensure seamless execution and hospitality excellence
- Ensure elevated hospitality standards and seamless guest experience delivery
Trade Engagement & Relationship Management
- Build and maintain strong relationships with key bartenders and bar partners in NYC, across the U.S., and select global markets as relevant
- Drive brand advocacy and visibility within the hospitality community
- Identify opportunities for partnerships, collaborations, and industry engagement
Education & Capability Building
- Develop and deliver brand education, training materials, and serve guidelines
- Support internal and external training to elevate product knowledge and storytelling
- Create scalable tools to ensure consistency in execution
RFPs & Cross-Market Collaboration
- Partner with the Chicago-based mixology lead to support RFP development and national programming
- Contribute to pitch work with beverage concepts and experiential ideas
- Collaborate across global and regional teams to ensure alignment, scalability, and sharing of best practices
- Adapt beverage strategies to meet the needs of diverse markets while maintaining brand integrity and Crafted Liquid principles
Experiential & Event Support
- Lead beverage strategy for corporate communication events, brand activations as requested, and Suntory Holdings engagements
- Support execution of high-profile events both within the NYC HQ (in concert with the NYC bartender) and externally as a subject matter expert
- Provide on-the-ground support behind the bar at NYC HQ during high-traffic periods, key events, or staffing gaps to ensure seamless execution and hospitality excellence
- Ensure elevated hospitality standards and seamless guest experience delivery
Qualifications
- 5–8+ years of experience in hospitality, mixology, beverage strategy, or related field
- Strong understanding of cocktail development, spirits, and bar operations
- Knowledge of global beverage trends, cocktail culture, and emerging techniques
- Comfort working hands-on in fast-paced bar environments as needed, particularly during high-volume events or activations
- Experience supporting brand activations, events, or experiential marketing
- Demonstrated ability to work cross-functionally with marketing and commercial teams
Skills & Competencies
-
WSET certification is preferred
- Strategic thinking with ability to translate ideas into execution
- Strong relationship-building and influencing skills
- Creativity and innovation in beverage development and programming
- Project management and ability to manage multiple priorities
- High attention to detail and commitment to quality and hospitality excellence
Additional Information
- Location: New York City
- Travel: Moderate travel required for events and market support
Salary Range - The salary range for this role, based in New York is $110,000 to $125,000 along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate’s location, experience, and skillset.
While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.
At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.
Suntory Global Spirits
As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and TokiTM; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, RokuTM and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196 and On The RocksTM Premium Cocktails. A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.
